AWAI Writer’s Blog
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Mark Ford's "BDF" Copywriting Formula
January 07, 2011 (02:59:58 pm)
Don't have a lot of money to spend on focus groups and other formal marketing research techniques to get to know your prospect? Don't worry! You don't need them with this formula.
Is Dan Kennedy the Real Deal … or Just Damn Good at Marketing Himself?
September 23, 2010 (02:25:49 pm)
Paul Hollingshead went from Dan Kennedy “skeptic” to Dan Kennedy “admirer”…and the marketing tips he learned from Dan that made him change his mind.
The 25-50-25 Rule of Time Management
May 25, 2010 (03:04:48 pm)
Bob Bly teaches you how to master a new skill or process using the 25-50-25 rule of time management.
Q&A With Dan Kennedy: Must You Talk So Much About Money?
April 08, 2010 (10:50:59 am)
An AWAI member asks Dan Kennedy why he focuses so much on money.
Defining Emotions, Desires, and Motivation
October 14, 2009 (11:53:12 am)
Learn the subtle difference between emotions and desires, and how you need both to motivate your prospect...
Using Assumptions and Presuppostions In Your Copy
September 16, 2009 (11:58:41 am)
Learn how experiences influence patterns of behavior, and how that information can be used to strengthen your copy...
Meet AIDA – Your Road Map to Success!
July 22, 2009 (11:33:46 am)
Discover a simple and effective roadmap to successfully presenting your product and prompting your reader to take action…
AWAI Writing Challenge Winning Entry: Copywriter Slays Fire-Breathing Dragon
April 30, 2009 (08:13:35 am)
AWAI Member Laurie Cauthen explains how she used the persuasion skills she’s learned from AWAI to accomplish something important to her.
Best Carrot Scene Ever
March 11, 2009 (02:45:11 pm)
Can a carrot inspire you succeed at all your goals? Fiddle-dee-dee, it sure can.
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