AWAI Writer’s Blog

Writing Your Self-Promotion Letter
By Rebecca Matter
April 13, 2011 (06:41:00 am)

Rebecca Matter shares how a self-promotion letter will help you engage with potential clients so that you can land even more.

7 Reasons for NOT Setting Goals
By John Wood
April 07, 2011 (06:33:47 am)

John Wood explains why people don't set goals, why you shouldn't be one of them, and how to start setting your own goals.

Mark Ford's "BDF" Copywriting Formula
By Bob Bly
January 07, 2011 (02:59:58 pm)

Don't have a lot of money to spend on focus groups and other formal marketing research techniques to get to know your prospect? Don't worry! You don't need them with this formula.

Is Dan Kennedy the Real Deal … or Just Damn Good at Marketing Himself?
By Paul Hollingshead
September 23, 2010 (02:25:49 pm)

Paul Hollingshead went from Dan Kennedy “skeptic” to Dan Kennedy “admirer”…and the marketing tips he learned from Dan that made him change his mind.

The 25-50-25 Rule of Time Management
By Bob Bly
May 25, 2010 (03:04:48 pm)

Bob Bly teaches you how to master a new skill or process using the 25-50-25 rule of time management.

Using Assumptions and Presuppostions In Your Copy
By John Torre
September 16, 2009 (11:58:41 am)

Learn how experiences influence patterns of behavior, and how that information can be used to strengthen your copy...

Meet AIDA – Your Road Map to Success!
By John Torre
July 22, 2009 (11:33:46 am)

Discover a simple and effective roadmap to successfully presenting your product and prompting your reader to take action…

AWAI Writing Challenge Winning Entry: Copywriter Slays Fire-Breathing Dragon
By Laurie Cauthen
April 30, 2009 (08:13:35 am)

AWAI Member Laurie Cauthen explains how she used the persuasion skills she’s learned from AWAI to accomplish something important to her.

Best Carrot Scene Ever
By John Wood
March 11, 2009 (02:45:11 pm)

Can a carrot inspire you succeed at all your goals? Fiddle-dee-dee, it sure can.