AWAI Writer’s Blog

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Play for the Name on the Front of Your Jersey

Michele Peterson encourages you to define the “why” that’s driving your writer’s life.

Motion Beats Meditation

Christina Gillick wants you to take the first step, push the rock over the edge, dive in, get your freelance career going!

Blueprint for Landing Clients With Email

Ed Gandia shows you how you can use simple emails to get hired by high-paying clients.

Are You Struggling With This?

Ed Gandia gives you a little background on how he developed a simple, easy to use system for landing great copywriting clients.

Far Too Many Copywriters Fail to Do This

Guillermo Rubio gives you copywriting tips from Clayton Makepeace that will make your copy shine.

David Ogilvy's Copywriting Technique That Made a Homeless Man's Cup Runneth Over...

John Wood shares a story about copywriting legend David Ogilvy that has become part of advertising folklore.

Are You Ready to Motor?

John Wood takes some hints from advertising giants, and how you can apply them to your own copy.

The Foundation is in Place - Now What?

Guillermo Rubio gives you a great piece of advice to attract more clients then you can handle.

Find a Void in the Marketplace and Fill It

Steve Roller knows the initial vastness of the copywriting world can be intimidating. Read on to learn how to quickly narrow it down and make your copywriting journey more manageable.

Are You an Activationist or a Passivationist?

Could of, would of, should of. John Wood looks into how to avoid regret by taking action.

Are You an Anti-Writer?

John Wood gives you a great technique for tackling those creeping negative thoughts that keep you from fully living the writer's life.

11 Rules to Avoid the "Getting Paid Freelance Blues"

Getting paid is a large part of your business's finances, and Cindy Cyr has some solid tips to make sure your income is stable.

Why You Need a Swipe File

Sean McCool lauds the importance of building a swipe file, your shrine to the masters, to inspire your copywriting.

Turning Your Clients into Ambassadors

Steve Roller helps you find the best referral of all, a satisfied client.

Your Job: Make Their Job Easier

Steve Roller highlights some often overlooked details in the client/copywriter relationship.

"I Made Him an Offer He Couldn't Refuse"

Bob Sands tells you how to craft your story to convert your readers into buyers.

From Screenwriting to Copywriting: Understanding Structure

In screenwriting, you know how important structure is for your screenplay. This can also be applied to writing direct-response copy. Learn more.

If You Do a Good Job at This, No One Will Know...

John Wood explains why being a good listener is a key networking skill that can increase your client base.

Use Your Talents to Make a Difference

Steve Roller is here to show you some of the ways your unique skill as a copywriter can help not just your income, but your community and the world.

The Vibrant Longevity of Writers

Steve Roller points out some of the larger, life long benefits of living the writer's life.

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