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Quick Tip: The AWAI Peer Review System
November 26, 2007 (11:29:26 am)
An explanation of the peer review system Michael Masterson recommends.
Alan Serinsky on Writing Great Copy for Supplements
November 07, 2007 (11:46:14 am)
Alan Serinsky shares his tips for writing great copy to sell supplements in the alternative health market.
An Exclusive Interview with Self-Help Copywriter Catherine Cairns
October 17, 2007 (04:28:51 pm)
Self-help copywriter Catherine Cairns shares tips on launching your career in the self-help market.
Secrets of a Master: Why This Headline Works
August 20, 2007 (10:39:34 am)
Michael Masterson shows you one small change that gives your headlines more power.
Top 20 Religious Mailers
July 05, 2007 (04:09:28 pm)
Discover the names and websites of twenty top mailers in the religious sector.
Targeted Learning Tip: The “So What?” Technique for Squeezing Core Benefits Out of Your Product’s Features
March 20, 2007 (09:32:53 am)
Scott Rempe shares Michael Masterson's technique for discover core benefits.
4 Secrets for Writing Compelling Catalog Copy
February 12, 2007 (09:18:47 am)
Will Newman fills you in on 4 secrets of writing compelling copy for one of the most lucrative niches in direct marketing.
An $11.9 Billion Niche
January 16, 2007 (09:01:59 am)
Will Newman outlines a growing niche that needs skilled copywriters.
Quick Tip: Avoid Using “Literally” and “Virtually,”
August 21, 2006 (09:58:47 am)
Will Newman reveals two words that can make readers take you less seriously.
Quick Tip: What’s the Difference Between Plagiarism and Copyright Infringement?
August 14, 2006 (09:51:58 am)
Understand what you can and can't do when it comes to borrowing ideas.
How to Write a Damn Good Testimonial
July 17, 2006 (09:33:47 am)
Use John Carlton's secrets to write better testimonials.
The Secret of “The Golden Thread,” Part 2
May 22, 2006 (09:00:26 am)
Will Newman finishes the great series on The Golden Thread and how to make tight copy that pulls the reader to the end and finishes with a purchase.
The Secret of “The Golden Thread,” Part 1
May 15, 2006 (08:58:36 am)
“The Golden Thread” is not just the name of this e-letter. It's a Master's technique used by the very best and most successful copywriters. Will Newman starts with part 1 of 2.
From The Golden Thread Mailbag … The False Close
April 24, 2006 (05:16:11 pm)
Pat Coffey answers a member's question about the false close and when to use it.
Creating an Enemy
March 20, 2006 (04:57:24 pm)
Will Newman tells us the how and why when using an enemy in your sales letter. Get the bond for your client and the prospect.
Using Lift Notes to Give a Lift to Your Sales
January 30, 2006 (04:16:40 pm)
Will Newman reveals how lift notes can boost your sales.
From The Golden Thread Mailbag … The Three Fundamental Rules of Selling
May 23, 2005 (02:45:08 pm)
Scott Rempe answers emails from members and talks about the “Three Fundamental Rules of Selling”.
7 Key Principles for Writing Riveting Reactivation Letters
March 28, 2005 (02:16:21 pm)
Sandy Franks gives you strategies for writing better reactivation letters.
Show Your Warts: An Honest Way to Make a Buck
November 15, 2004 (04:25:48 pm)
Bob Bly shows how honestly addressing a product's limitations can turn into more sales.
Writing a Powerful, Persuasive Fundraising P.S.
November 01, 2004 (04:21:42 pm)
Jerry Huntsinger gives you ten options for crafting a winning P.S. for your next fundraising package.
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