Bootcamp 2026 Speaker Spotlight: Amanda Natividad
Build a Zero-Click Marketing Strategy
How to Earn Attention When Your Audience Won’t Click
68% of U.S. Google searches now end without a click.
And instead of going to a company’s website to learn about them …
Audiences are now learning about businesses through social media, online communities, AI tools, and other platforms they don't control.
This means our workflows and how we measure success need to change.
Amanda Natividad — Chief Evangelist at SparkToro and co-author of Zero Click Marketing — is going to show you how to earn attention, build trust, and generate demand in a zero-click world.
You'll discover:
- How to identify the most valuable ideas in existing content … so you know where to focus your attention.
- How to adapt those ideas into platform-native content … so that it delivers value without requiring a click.
- How to give an audience a compelling next step … going beyond the traditional "click here” call to action.
- How to measure success … with metrics that go beyond website traffic.
Whether you're a copywriter, content marketer, or business owner …
You'll leave with an understanding of how to make your content work harder for you, even when nobody clicks.
Published: October 25, 2026
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