My Favorite AI Writing Prompt
By Rebecca Matter

One of the hallmarks of ALL good copywriting is that it’s always about the reader — your prospect.

That means whenever you sit down to write …

You’ve got to have them top of mind.

The problem is …

It’s easy to get lost in what YOU, the copywriter, want to say in the copy.

Maybe you think a particular benefit is really exciting … so you dive into that.

Or maybe you get into a long explanation of how the product you’re selling came about.

Meanwhile, you’ve lost your reader.

It’s no longer about them.

One way to fix this pretty darn fast is with this simple prompt. I learned it from our resident AI-expert, Guillermo Rubio (the teacher of our core training on using AI as a writer.)

Ready for it?

After you’ve written a section of copy …

Paste it into ChatGPT, Claude, or your AI tool of choice.

(It should go without saying, but also make sure you’ve given context about who your prospect is and what the copy is trying to accomplish!)

Then, prompt this simple question:

After reading this section of copy, what are the top one to three questions a reader would most likely have?

And … that’s it.

This simple prompt helps you stay in your reader’s head instead of your own.

That’s why it works so well to produce better copy.

You’re no longer “guessing” what to write next.

Instead, you’re training yourself to really think about the experience your reader is having.

Which makes your copy more effective.

Here’s a quick example …

Let’s say I just wrote this in an email about a cooking course:

“Mark was able to cook restaurant-quality meals in just six weeks.”

Without using the prompt, here’s what I might write next (I’m repeating the first line so you can see how it flows in context):

“Mark was able to cook restaurant-quality meals in just six weeks.

“That’s because we know what works. We’ve been teaching cooking skills for over 10 years. Our chef instructors are trained at culinary institutes, and we have thousands of satisfied students …”

(See how I just moved on to talking about credentials, instead of staying with the reader?)

But when I use the prompt, AI tells me readers might be wondering …

• What did Mark actually learn to make this happen?
• Could someone with zero cooking skills really do this?

So instead, I write …

“Mark was able to cook restaurant-quality meals in just six weeks.

“Before he came to us, he was burning toast! So he started his cooking journey with our ‘kitchen basics’ module (literally how to hold a knife properly) and practiced one simple technique that builds on the next, each week.

“Then, by the end of six weeks, not only was he making perfect beef Wellington — he was hosting dinner parties with confidence!

“And that’s why our program works so well — even if you’ve never cooked anything more complex than microwave dinners, you can follow the same step-by-step approach …”

That’s just off the top of my head, but I hope you see the difference.

The second version answers the questions the reader has in the moment they have them.

This is how you create copy that’s engaging … that readers lose themselves in …

Because you’re always “right there” with them (instead of veering off on tangents they may not care about).

So whenever you sit down to write, give this prompt a shot.

You’ll be amazed at how much more engaging your copy becomes when you stop thinking about what you want to say …

 … and start thinking about what your reader wants to know.