Monday Morning Jumpstart:
How Listening Creates Lucrative Opportunities
In today’s Monday Morning Jumpstart, AWAI’s Jade Trueblood sits down again with Sandy Franks — copy chief, publisher, and author of the Just One Good Idea Substack — to explore how paying close attention to your audience can unlock surprising and profitable opportunities.
In this episode, you’ll discover …
- how one simple writing habit led to millions of readers — and revealed exactly what products the audience wanted next.
- why listening is your biggest superpower, whether you’re pitching clients, shaping your services, or dreaming up your own offers.
- easy ways to research what your target audience really cares about, from reading comments to studying reviews.
- how your existing experience can evolve into something much bigger — if you let curiosity and feedback guide the way.
If you’re ready to go beyond just writing and start spotting opportunities that are perfectly aligned with what people want, this episode will show you how.
Join us every Monday morning for fresh writing motivation, plus practical ideas to help you build the writer’s life your way.
The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »
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