Newest Articles
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News
- Success Story Interview: Jon Stoltzfus From Rocket Scientist to Copy Chief: Building Winning Copy Through Strategy and Process If you’ve been part of the AWAI community for any length of time, you’ve likely heard of Jon Stoltzfus — the former rocket scientist who built a highly successful career as a copywriter and marketing strategist. Today, Jon serves as a copy chief and strategist in the financial and information marketing niches, where he not only writes winning copy, but trains and guides junior writers as well. In this Inside AWAI conversation with Executive Director Katie Yeakle, Jon shares how he first made the transition into copywriting, what helped him gain traction early on, and how his analytical background shaped the way he approaches strategy and messaging.
- Success Story Interview: Cindy Cyr Using AI as a Strategic Partner to Get Unstuck, Regain Momentum, and Move Forward Cindy Cyr is a copywriter, marketing strategist, and COS member who knows what it’s like to make progress — and then suddenly feel stuck. Despite steady momentum in her business, a combination of professional roadblocks and personal challenges left her feeling deflated and unsure of her next move. Everything began to shift when Cindy stopped viewing AI as a shortcut or writing tool and started using it as a strategic partner — a “second brain.” By learning how to work with AI differently, she found a way to move past blocks she couldn’t always identify, regain clarity, and reconnect with the excitement she once felt about her work.
- Winners of AWAI’s January New Writers Contest Pam Foster is here today to announce the names of the winners for the January new writers contest! Check out Pam’s short video for the winners and brief insights about why each of these winning submissions impressed her.
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The Writer’s Life
- Success Story Interview: Jon Stoltzfus From Rocket Scientist to Copy Chief: Building Winning Copy Through Strategy and Process If you’ve been part of the AWAI community for any length of time, you’ve likely heard of Jon Stoltzfus — the former rocket scientist who built a highly successful career as a copywriter and marketing strategist. Today, Jon serves as a copy chief and strategist in the financial and information marketing niches, where he not only writes winning copy, but trains and guides junior writers as well. In this Inside AWAI conversation with Executive Director Katie Yeakle, Jon shares how he first made the transition into copywriting, what helped him gain traction early on, and how his analytical background shaped the way he approaches strategy and messaging.
- Success Story Interview: Cindy Cyr Using AI as a Strategic Partner to Get Unstuck, Regain Momentum, and Move Forward Cindy Cyr is a copywriter, marketing strategist, and COS member who knows what it’s like to make progress — and then suddenly feel stuck. Despite steady momentum in her business, a combination of professional roadblocks and personal challenges left her feeling deflated and unsure of her next move. Everything began to shift when Cindy stopped viewing AI as a shortcut or writing tool and started using it as a strategic partner — a “second brain.” By learning how to work with AI differently, she found a way to move past blocks she couldn’t always identify, regain clarity, and reconnect with the excitement she once felt about her work.
- Winners of AWAI’s January New Writers Contest Pam Foster is here today to announce the names of the winners for the January new writers contest! Check out Pam’s short video for the winners and brief insights about why each of these winning submissions impressed her.
