The 25-50-25 Rule of Time Management
May 25, 2010 (03:04:48 pm)
Bob Bly teaches you how to master a new skill or process using the 25-50-25 rule of time management.
How to Take Somebody Else's Good Idea and Make it Your Own — Legally
May 17, 2010 (05:36:35 am)
Jen Stevens explains that while stealing copy somebody’s copy is illegal, but taking somebody else’s ideas and make them your own for your copy is not and a great way to write about topics others have written before.
The Power of “Reason Why” Headlines
May 10, 2010 (05:14:53 am)
Ted Nicholas gives some powerful headline examples and explains the copywriting technique behind them.
Is "Too Easy" Killing Your Copy?
May 05, 2010 (10:59:24 am)
Roy Furr explains what copywriting mistake can kill the response rate of a sales letter, and what you can do to avoid this mistake in your copy.
How to Write Well: The World’s Simplest Formula
May 03, 2010 (03:11:59 pm)
Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.