News
- Bootcamp 2026 Speaker Spotlight: Bonnie Fanning In addition to co-hosting this year's Bootcamp, Bonnie Fanning will show you how she's built her own business helping executives turn their knowledge and experience into compelling LinkedIn content… and how you can get started.
- Bootcamp 2026 Speaker Spotlight: Andy Crestodina Andy Crestodina has spent 25 years helping businesses get found online. Now he's testing what it takes to get found by AI. And as he'll share at this year's Bootcamp, some of what he's discovering could open up an entirely new service for writers.
- Bootcamp 2026 Speaker Spotlight: Amanda Natividad Audiences are now learning about businesses through social media, online communities, AI tools, and other platforms they don't control. At this year's Bootcamp, Amanda Natividad — Chief Evangelist at SparkToro and co-author of Zero Click Marketing — is going to show you how to earn attention, build trust, and generate demand in a zero-click world.

The Writer’s Life
- Success Story Interview: Candice Lazar When Candice Lazar discovered copywriting through AWAI, she already had experience in marketing and law. But it took time for her to recognize that her professional background wasn't something to leave behind — it could actually help her build a successful writing career.

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The Top 8 Criteria for a High-Quality Backlink
By Dana Zarcone
January 15, 2015 (06:13:13 am)

Getting backlinks to your website isn’t enough for effective SEO — they must be good ones. Here are 8 criteria to check when getting backlinks.

SEO expert Heather Lloyd-Martin provides 6 ways to handle a client when they change your copy.

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