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So, What Exactly Is Business-to-Business Copywriting?
March 09, 2016 (06:05:45 am)
We’ve been talking this week about Business-to-Business copywriting. Only I left out a major part of this discussion … exactly what B2B copywriting is.
Direct-Response in B2B … Yes, it Exists
October 08, 2015 (09:28:15 am)
B2B copywriting isn’t all content marketing. Mac Bull looks at how B2B marketing also incorporates direct-response copywriting.
Crash Course in B2B Content
August 19, 2015 (06:59:52 am)
Learn what's needed to succeed in the B2B content world with the Crash Course in B2B Content, and save $50 when you order by August 21st.
5 Strategies to Identify Keywords for White Papers
July 09, 2015 (06:25:42 am)
Don’t forget SEO when you write a white paper. Including the proper keywords will help your white paper get found and read.
Just Announced! 4 Weeks to B2B Pro Virtual Workshop Let Our Dream Team of Top B2B Copywriters Train YOU to Write the Eight Most In-Demand B2B Copy Projects You Need to Know — In Just Four Weeks
July 06, 2015 (10:54:28 am)
Join us for the first-ever 4 Weeks to B2B Pro Virtual Workshop and learn how to master the most in-demand B2B projects from some of the world's best B2B copywriters.
Key Message Copy Platforms: The Nuts and Bolts of How to Write Them
March 17, 2015 (06:43:32 am)
Learn the simple steps to writing Key Message Copy Platforms and you’ll generate much more revenue for your copywriting business—and become your client’s “content hero.”
Key Message Copy Platforms: A Must-Have Copywriting Service Every Company Needs
March 16, 2015 (06:00:26 am)
To build a successful freelance business, you should know how to write and sell Key Message Copy Platforms—because every company needs them.
Gordon Graham’s 3 Types of White Papers—for B2B
July 25, 2013 (07:06:51 am)
Gordon Graham explains how all white papers fall into 3 distinct “flavors”: vanilla, strawberry, and chocolate. Lean how to sell white papers to your B2B clients.
How to Become a Working B2B Copywriter in 90 Days
April 08, 2013 (07:04:36 am)
Lane Sennett introduces you to the five things she focused on when starting her B2B copywriting business that led directly to her success.
Your Smartest Career Move in B2B Copywriting
November 28, 2012 (06:28:25 am)
Pam Foster explains just a few of the many reasons why combining a B2B focus with a specific niche for your copywriting can mean lots of clients and big bucks.
The 6 Key Differences Between Business-to-Business and Consumer Marketing
June 07, 2012 (10:29:38 am)
Bob Bly explains some major differences between consumer and corporate buyers, and why your sales message needs to be tailored to these differences.
Finding ROI in the Most Buzzed About Social Media Site
January 13, 2012 (06:46:30 am)
Brian E. Whitaker reveals a social media site perfect for finding prospective B2B clients.
5 Modern Myths of B2B Marketing
August 15, 2011 (05:38:53 am)
Bob Bly discusses five common myths of b2b marketing, why they are myths, and what they mean for your business.
How to Find Your Niche in the B2B Market
April 11, 2011 (05:27:53 am)
Steve Slaunwhite reveals a step-by-step check list on how to find a niche market in the B2B sector that is just right for you.
Bob Bly Shares His Secrets to Finding Clients and Succeeding as a B2B Copywriter
April 22, 2008 (05:27:24 pm)
Bob Bly offers an in-depth look at B2B copywriting – from tips and techniques for getting to know your audience better, to the best way to connect with potential clients.
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