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Fear and Greed: Two Overrated Emotions - How to Become a Smarter and More Powerful Copywriter

Michael Masterson tells you to break one of the oldest “rules” of copywriting… and shows you what to do instead.

The Power of One — One Big Idea

Today, Michael Masterson gets at the very heart of powerful, persuasive writing.

How to Write Well: The World’s Simplest Formula

Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.

Using Daily Task Lists to Accomplish Your Goals

Michael Masterson explains how a daily task list can help you achieve your goals.

The 10% Solution – Mastering the Lead

Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.

How to Improve the Clarity of Your Writing

Michael Masterson shares a valuable writing tool that can help you improve your writing clarity.

Secrets of a Master: Why This Headline Works

Michael Masterson shows you one small change that gives your headlines more power.

Boost Your Sales by Having a Contingency Plan

Michael Masterson shows you how a contingency plan can boost your sales.

Marketing Insight: Michael Masterson on Fear and Greed

Michael Masterson tells you why fear and greed aren't the most powerful motivating emotions in your copy.