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The Big Idea is Hidden in This 5-Point Checklist
By Sandy Franks
May 02, 2016 (06:39:30 am)

Answering these five questions will not only work magic on your copy but also help you uncover the Big Idea.

Pruning Words for Stronger Copy
By Will Newman
February 22, 2016 (06:22:44 am)

Successful copy uses just as many words as it needs...and no more. Here’s a strategy for pruning unnecessary words from your copy to make it stronger.

What Do Fountain Pens Have to Do With Copywriting?
By Will Newman
February 08, 2016 (06:13:59 am)

Learn what key marketing and business technique took a company from selling their product from their home to a 12,000-square-foot facility and $3.4 million annual revenues.

Bringing Order to Swipe File Chaos
By Will Newman
February 01, 2016 (10:47:38 am)

Organizing swipe files can become overwhelming. Here are some tips to managing the files so they don’t get ignored and forgotten.

Making Swipe Files Work for You
By Will Newman
January 25, 2016 (06:46:24 am)

The key to using swipes properly is not to steal from them but to use them as a model for your own work. Think of them as a stimulus to generate your own compelling ideas.

The Art of Providing a Compassionate Copywriting Critique
By Stefan Andrews
December 17, 2015 (02:52:18 pm)

When a peer asks you for a copywriting critique, how do you provide honest feedback without being harsh or insensitive? Try these tips.

Copy “Skunk” Words to Avoid
By Will Newman
October 12, 2015 (06:38:58 am)

You never want your reader to laugh at something you write in seriousness or be confused by your word choice. Here are some words to avoid so you don't risk confusing or offending your reader.

Direct-Response in B2B … Yes, it Exists
By Mac Bull
October 08, 2015 (09:28:15 am)

B2B copywriting isn’t all content marketing. Mac Bull looks at how B2B marketing also incorporates direct-response copywriting.

The Secret Behind Kid Books and Copywriting Success
By Will Newman
October 05, 2015 (12:03:47 pm)

Even if your copy feels readable to you, how can you tell if it’s readable for your audience? Use this tool to check objectively if your copy is readable.

The Art and Science of Being Believable
By Will Newman
September 28, 2015 (10:47:52 am)

To be a successful copywriter, you must write like you talk. Here are some tips for writing easy-to-read copy.

How to Make Every Sales Letter a Blockbuster
By Paul Hollingshead
July 13, 2015 (06:25:06 am)

Of every tool and technique copywriters use to write copy, implementing the Big Idea effectively can have the strongest impact on package performance.

5 Strategies to Identify Keywords for White Papers
By Dana Zarcone
July 09, 2015 (06:25:42 am)

Don’t forget SEO when you write a white paper. Including the proper keywords will help your white paper get found and read.

How Long Should a Sales Letter Be?
By Mark Ford
May 04, 2015 (10:23:38 am)

Even in today’s age of the Internet, multitasking and on-the-go lifestyles, long-form sales letters still out-perform shorter ones. Mark Ford goes into detail here.

8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof - PART 2
By Clayton Makepeace
April 13, 2015 (06:17:38 am)

We’re visiting with Clayton Makepeace again this week, so he can reveal the last 4 of his 8 secrets for pinpointing your prospect’s dominant emotions.

8 Ways to Spot Dominant Emotions Your Prospects Already Have That Could Drive Your Response Rates Through the Roof - PART 1
By Clayton Makepeace
April 06, 2015 (10:18:06 am)

How do you know what your prospects are feeling? Clayton Makepeace starts answering this frequently-asked question.

Bob Bly’s 25-50-25 Rule
By Will Newman
January 26, 2015 (06:53:39 am)

Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.

Clayton Makepeace on the Astonishing Power of Fear
By Clayton Makepeace
December 15, 2014 (06:09:10 am)

Clayton Makepeace shares his expert view on using fear in your copy… and tells you how to avoid five blunders copywriters make when using fear.

Know Thy Prospect
By Clayton Makepeace
December 08, 2014 (12:44:52 pm)

Clayton Makepeace discusses the importance of knowing your prospect, and provides tips for crafting messages specific to them.

The Art of the Irresistible Offer
By Clayton Makepeace
December 08, 2014 (12:24:22 pm)

Clayton Makepeace explains the eight factors that go into crafting an offer that’s too good to pass up.

Never Deceive Your Prospect…BUT…
By Will Newman
September 15, 2014 (06:15:45 am)

Will Newman explains why your clients and long-term successes depend on being able to develop a trusting relationship with your prospect-turned-customer.