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What Gives? Is Copywriting Dream-Easy Or Head-Scratching Hard?
By Mindy McHorse
November 11, 2010 (10:47:25 am)

Mindy Tyson McHorse explains how Bootcamp helps aspiring copywriters to overcome the hurdles of getting started as a copywriter and start living the writer’s life.

The Ultimate Headline Secret
By Ted Nicholas
October 25, 2010 (05:54:31 am)

Ted Nicholas reveals a very successful headline technique that he invented and developed.

3 Quick-and-Easy Tips for Writing "Chatty" Copy
By Jen Stevens
September 20, 2010 (08:58:55 am)

Jen Stevens gives easy to implement tips on writing conversational copy.

I Have Nothing To Say, But Don’t Quote Me
By Herschell Gordon Lewis
September 06, 2010 (05:45:44 am)

Herschell Gordon Lewis shares that often writers use a lot of words to say absolutely nothing, and what you can do as a writer to avoid making this mistake.

The Power of One — One Big Idea
By Michael Masterson
August 30, 2010 (08:41:12 am)

Today, Michael Masterson gets at the very heart of powerful, persuasive writing.

How to Take Somebody Else's Good Idea and Make it Your Own — Legally
By Jen Stevens
May 17, 2010 (05:36:35 am)

Jen Stevens explains that while stealing copy somebody’s copy is illegal, but taking somebody else’s ideas and make them your own for your copy is not and a great way to write about topics others have written before.

The Power of “Reason Why” Headlines
By Ted Nicholas
May 10, 2010 (05:14:53 am)

Ted Nicholas gives some powerful headline examples and explains the copywriting technique behind them.

Is "Too Easy" Killing Your Copy?
By Roy Furr
May 05, 2010 (10:59:24 am)

Roy Furr explains what copywriting mistake can kill the response rate of a sales letter, and what you can do to avoid this mistake in your copy.

How to Write Well: The World’s Simplest Formula
By Michael Masterson
May 03, 2010 (03:11:59 pm)

Michael Masterson’s definition of good writing can be applied to every sort of non-fiction writing like books, magazine articles, direct-mail sales letters, business correspondence, telemarketing scripts, and speeches. Learn this simple rule that will help you write well.

3 Ways to Get Writer’s Block Out of Your Life Permanently
By Dan Kennedy
January 18, 2010 (02:07:08 pm)

Follow Dan Kenney’s 3 proven copywriting techniques, and you will never again struggle with writer’s block.

Benefits That Sing and Soar – In Five Simple Steps
By Clayton Makepeace
November 02, 2009 (09:27:54 am)

Master copywriter Clayton Makepeace shares his 5-step exercise that will help you find new themes and adding power to your promotions.

Empty Pages
By Don Mahoney
October 12, 2009 (05:37:57 am)

Master copywriter Don Mahoney shows you how to overcome writer’s block. Use Don’s bag of “tricks” and conquer the blank page once and for all.

The Deepest Human Desire – Dale Carnegie’s “Copywriting Secret”
By Guillermo Rubio
May 18, 2009 (11:47:59 am)

AWAI Staff Writer Guillermo Rubio adapts four of Dale Carnegie’s strategies from “How to Win Friends & Influence People” to writing copy.

Work As a Freelance Copywriter in Your Spare Time Or As a Full-Time Career
By Rebecca Matter
April 07, 2009 (02:44:17 pm)

Learn what to expect if you decide to pursue freelance copywriting in your spare time or as a full-time career.

How to Find a Copywriting Mentor
By Guillermo Rubio
December 15, 2008 (08:10:50 am)

Krista Jones was able to quit her job and become a freelance copywriter by getting herself a mentor. Learn how you too can benefit from a mentor.

How to Write Catalog Copy So a Client Wants to “Buy” You
By Will Newman
November 18, 2008 (12:02:03 pm)

Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.

Top 30 Mailers in the Catalog Industry
November 04, 2008 (09:04:34 am)

Discover the names and websites of 30 top mailers in the catalog industry.

The 10% Solution – Mastering the Lead
By Mark Ford
October 15, 2008 (08:53:49 am)

Michael Masterson takes a look at one of the most common lead types – the ’problem/solution” lead.

How I Went From Layoff to Payoff – 3 Steps to Becoming the Copywriter You Really Want to Be
By Penny Thomas
October 13, 2008 (08:03:48 am)

AWAI member Penny Thomas reveals how she became a successful freelance copywriter using a simple, 3-step system.

How to Write an Exciting Interview
By Guillermo Rubio
October 10, 2008 (10:00:26 am)

AWAI Staff Writer, Guillermo Rubio, meets up with Michael Masterson in the neighborhood cigar bar and discovers exactly how to write a great interview.