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Building a “Better Home” for Your Words… (and Why It Could Catapult Your Writing Career)
September 25, 2024 (12:00:27 pm)
As a copywriter, you’ve spent countless hours learning how to write copy and content. And thanks to that time you’ve invested in honing your craft, chances are you’ve landed a few clients and are living some version of your writer’s life. But how do you get to the next level?
New Writer and Don’t Know Where to Start? Do This…
September 13, 2024 (04:20:58 am)
Today, however, new and aspiring copywriters don’t have it so easy. Because the path isn’t as clear-cut as it was 20+ years ago. Nowadays, the options are endless! You can choose to write sales letters… do SEO copywriting… write chatbot scripts… focus on case studies or white papers… social media… and more. And while this is great because there’s so much opportunity… The downside is that it can be overwhelming and keep you from choosing. Instead, you end up spinning your wheels and not making any real progress toward your dream of the writer’s life. That’s why Guillermo wants to help out — and give you a simple path to follow.
The Future of Freelancing: Why EVERY Copywriter Needs to Harness the Power of AI
June 19, 2024 (04:38:16 am)
AI is here. It’s not going anywhere. And if you’re not embracing it, you’re shortchanging yourself. Guillermo believes it’s the future of freelancing.
The “GOMP” Framework for Choosing the Best Writing Opportunity for You
May 19, 2023 (10:06:38 am)
There are so many different writing opportunities to choose from. And with limited time and resources, it’s not possible to pursue every single opportunity. No matter how great it may be. In this article, G gives you a simple, actionable framework to help you take any writing opportunity and quickly decide if it’d be right for you. Here’s his framework…
How to Know When You’re Ready for Your First Client
August 02, 2010 (02:37:59 pm)
Guillermo explains how you will be able to land your first client.
How My “Dirty” Little Secret Can Help You Succeed as a Copywriter
December 17, 2009 (10:25:57 am)
Guillermo Rubio shares his little secret and explains how learning the principles of effective web copy is a must for every copywriter.
The Deepest Human Desire – Dale Carnegie’s “Copywriting Secret”
May 18, 2009 (11:47:59 am)
AWAI Staff Writer Guillermo Rubio adapts four of Dale Carnegie’s strategies from “How to Win Friends & Influence People” to writing copy.
From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter
April 13, 2009 (06:24:35 am)
No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.
How to “Achieve the Impossible” by Putting the Pain/Pleasure Principle to Work for You
March 27, 2009 (07:01:01 pm)
You can achieve the seemingly “impossible.” You just have to tap into your personal power. Personal development guru Tony Robbins says one of the major keys to tapping into your personal power is understanding the concept of pain and pleasure.
Lights, Camera, Action! Get Paid to Write Short Video Scripts
February 09, 2009 (08:54:13 am)
Online video marketing is one of the fastest-growing copywriting niches today. Learn AWAI member Phil LeMaster’s six tips for writing video scripts that produce results for your clients.
How to Find a Copywriting Mentor
December 15, 2008 (08:10:50 am)
Krista Jones was able to quit her job and become a freelance copywriter by getting herself a mentor. Learn how you too can benefit from a mentor.
The Most Important Copywriting Habit of All
December 09, 2008 (08:11:51 am)
Cassandra Lee describes how a daily writing routine contributes to her copywriting success.
Get It Done Already! How to Write Your Very First Sales Letter
December 08, 2008 (08:12:36 am)
Penny Thomas used the sales letter assignment from AWAI’s Accelerated Six-Figure Copywriting program as a sample of her work, and landed her first paid assignment.
How to Write an Exciting Interview
October 10, 2008 (10:00:26 am)
AWAI Staff Writer, Guillermo Rubio, meets up with Michael Masterson in the neighborhood cigar bar and discovers exactly how to write a great interview.
Copywriting's Biggest Challenge
July 10, 2008 (05:14:37 pm)
When readers start knowing where the copy is going … they tend to dismiss it - tune it out …
