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The “Gold Rush Secret” to Making Money as a Freelance Copywriter
October 30, 2017 (06:52:30 am)
By following the money, you can have lasting success as freelance copywriter. And the money path points toward the information publishing industry.
Pruning Words for Stronger Copy
February 22, 2016 (06:22:44 am)
Successful copy uses just as many words as it needs...and no more. Here’s a strategy for pruning unnecessary words from your copy to make it stronger.
What Do Fountain Pens Have to Do With Copywriting?
February 08, 2016 (06:13:59 am)
Learn what key marketing and business technique took a company from selling their product from their home to a 12,000-square-foot facility and $3.4 million annual revenues.
Bringing Order to Swipe File Chaos
February 01, 2016 (10:47:38 am)
Organizing swipe files can become overwhelming. Here are some tips to managing the files so they don’t get ignored and forgotten.
Making Swipe Files Work for You
January 25, 2016 (06:46:24 am)
The key to using swipes properly is not to steal from them but to use them as a model for your own work. Think of them as a stimulus to generate your own compelling ideas.
Copy “Skunk” Words to Avoid
October 12, 2015 (06:38:58 am)
You never want your reader to laugh at something you write in seriousness or be confused by your word choice. Here are some words to avoid so you don't risk confusing or offending your reader.
The Secret Behind Kid Books and Copywriting Success
October 05, 2015 (12:03:47 pm)
Even if your copy feels readable to you, how can you tell if it’s readable for your audience? Use this tool to check objectively if your copy is readable.
The Art and Science of Being Believable
September 28, 2015 (10:47:52 am)
To be a successful copywriter, you must write like you talk. Here are some tips for writing easy-to-read copy.
Bob Bly’s 25-50-25 Rule
January 26, 2015 (06:53:39 am)
Successful copywriters divide their time between studying, analyzing and doing. Bob Bly's 25-50-25 rule helps you manage how much time to devote to each.
Never Deceive Your Prospect…BUT…
September 15, 2014 (06:15:45 am)
Will Newman explains why your clients and long-term successes depend on being able to develop a trusting relationship with your prospect-turned-customer.
The Copywriter Who Changed My Life
June 09, 2014 (06:30:21 am)
Master copywriter Will Newman explains how Bob Bly changed his life… and how Bob can change yours, too.
Don’t Be a Copywriter!
May 26, 2014 (06:22:42 am)
Targeting small clients (rather than high-visibility clients) when growing your copywriting business could be the key to becoming a successful copywriter.
Don't Overspice Your Copy...
March 24, 2014 (06:38:09 am)
Let your words carry the beauty and the impact of your idea. Will Newman shows you how to dress your copy appropriately.
Learning From 8th Graders How to Strengthen Your Copy
February 24, 2014 (06:22:11 am)
Here are a few tips to help strengthen your copy during the editing process. Sometimes you may need to read your finished copy a couple times to get it just right.
How "Structural Priming" Will Make You a Better Copywriter
January 13, 2014 (06:42:38 am)
Structural priming is an effective method of priming your brain for copywriting. Copying effective sales letters over and over again will help build muscle memory.
The Most Powerful Words in Your Writing...
November 25, 2013 (06:23:19 am)
The first draft of anything always needs revising! Eliminate words like is and there is, and use powerful verbs instead. This will make your copy much stronger.
The Heartbeat of Powerful Copywriting
March 04, 2013 (07:35:17 am)
Will Newman goes over some basic differences in verbs to breathe life into your copy.
Your Real Prospect is Closer Than You Think
February 04, 2013 (06:29:45 am)
Will Newman has three strategies for getting “up close and personal” with a potential prospect without getting in his face.
The "Hidden" Component for Killer Sales Letters
November 12, 2012 (06:41:02 am)
What is the big Idea? And how do you find one? Will Newman is here to help you make your copy better than ever.
What a Soapbox Derby and a 14-Year-Old Means to Your Success
June 04, 2012 (06:19:56 am)
Will Newman helps remind us that no matter how far off track we have gone, there is a path to get back.
