AWAI Exclusive
Join Us Friday, September 25, at Noon ET

“B2B 2.0”
How One of the Safest, Steadiest, and Best-Paying Writing Opportunities … Just Got Even Better!

Rebecca Matter Headshot
Rebecca Matter
Pam Foster Headshot
Pam Foster

Find Out What’s Creating Fresh Demand for Skilled Writers … and Why Now Could Be the Best Time Ever to Launch — or Pivot Into — a B2B Writing Career


If you’ve been looking for a writing opportunity that offers …

  • professional-level fees …
  • a huge variety of interesting projects …
  • steady, ongoing work …
  • and the potential to build a very good income with just a handful of clients …

Then you NEED to join us for this free live briefing.

Because for decades, this corner of the writing world has offered writers all of these advantages … and more.

It’s called B2B writing.

Short for “business-to-business,” B2B refers to the millions of companies that sell products and services to other businesses.

And they all have stories to tell … customers to educate … and an ongoing need for skilled writers who can help them stand apart.

That’s why B2B has long been one of the safest, steadiest, and best-paying paths a writer can choose.

But right now, something very interesting is happening in the B2B world.

AI is changing how companies create content.

In fact, 95% of B2B marketers now say their organizations are using AI …

Yet only 39% say AI-assisted content has actually improved their content performance.

That “results gap” could be very good news for writers like you.

But there’s another side to this story …

Which is that 94% of B2B buyers are now using AI too …

And research shows they’re still turning to trusted human sources to validate what AI tells them before they make any buying decisions.

Which is more good news for B2B writers — or anyone considering becoming one.

Because in a world overflowing with AI-generated information, businesses need skilled writers who can uncover original ideas …

Interview customers and experts …

Find insights AI can’t …

And create credible, persuasive content buyers can TRUST.

Pam Foster is seeing that need firsthand.

As executive editor of B2B Writers International, Pam keeps a close eye on the B2B writing market …

And right now, she says she’s seeing new opportunities for writers appear almost every day.

So, on Friday, September 25, at noon ET, Pam and AWAI President Rebecca Matter are pulling back the curtain on what we’re calling …

B2B 2.0

You’ll discover …

  • what B2B companies need more than ever from human writers — and the skills that can make you especially valuable in an AI-assisted world …
  • where Pam is seeing fresh opportunities appear right now — including some places most aspiring writers would never think to look …
  • how your existing career experience, interests, or specialized knowledge could give you an immediate advantage in finding your place in the B2B world …
  • the surprising variety of B2B writing projects available — and what companies pay for them — from emails and articles to customer stories, white papers, websites, sales support materials, and more …
  • how to get started even if you’ve never written for a B2B company before — and the simplest path, from exploring the opportunity to developing the skills businesses are looking for …
  • an exclusive first look at a completely reimagined way to launch and grow a B2B writing career — designed to help you know exactly where to start … what to do next … and how to keep moving forward …
  • live Q&A … and more!

So, if you’ve ever wondered whether B2B writing could be the path you’ve been looking for …

Or you’re already writing and wondering where the best opportunities may be opening up next …

You don’t want to miss “B2B 2.0.”

It’s happening Friday, September 25, at noon ET …

It’s 100% FREE to attend … No registration needed … Just follow the access instructions below.

And be sure to bring your questions about B2B writing and the opportunities available to you for a live Q&A with Rebecca and Pam!

In the meantime …

Click Below to Add This Free Live Event to
Your Calendar Now!

See You Friday, September 25, at Noon ET!

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Published: September 19, 2026

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