Success Story Interview:
Sean McCool
Breaking the “Right Way” Myth: How Sean McCool Built a Career That Works for Him
“There’s no wrong way to eat a Reese’s … or write for a living.” That idea captures how Sean McCool approaches his career — by trusting his instincts, leaning into his personality, and rejecting the idea that there’s only one “right” path to success.
In this Inside AWAI conversation with Executive Director Katie Yeakle, Sean shares how following his intuition — and embracing what makes him different — helped him move from financial stress and uncertainty into a stable, flexible, and rewarding writing career. After years of bouncing between jobs and struggling to find direction, copywriting became the turning point that allowed him to build both income and freedom.
Today, Sean is working across multiple projects — including a personal development book, a daily email, and a B2B retainer — and continues to evolve his business based on what feels aligned and effective. In this conversation, he walks through how he got started, the lessons he’s learned over the past decade, and why trusting your own voice and process can be more powerful than trying to follow someone else’s formula.
What You’ll Learn
- How Sean went from financial instability to a sustainable writing career
- Why following your intuition can lead to better opportunities and outcomes
- How embracing your “quirks” can become a competitive advantage
- What Sean is working on now (book, daily email, B2B retainer)
- The key lessons he’s learned over the past decade as a writer
- Why there’s no single “right way” to build a writing career
Recommended Resources:
The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »
Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.