From Sales Exec to
Trusted Copy Advisor

Watch Video

When Jeff Stasiak transitioned from a corporate sales executive to a freelance B2B copywriter, he didn’t just bring his skills — he brought a deep understanding of what sales teams actually need to succeed.

Today, Jeff is helping businesses create high-impact sales tools, land more deals, and unlock growth through a blend of strategy, persuasion, and personality-driven writing.

But what’s most compelling about his journey isn’t just what he’s working on — it’s how he thinks, how he frames his role, and how he builds relationships that keep his clients coming back for more.

In this episode of Inside AWAI, Jeff reveals how his path unfolded, what he believes every copywriter should be doing right now, and why he ditched the term “discovery call” altogether.

You’ll hear how a simple mindset shift helped him land bigger projects, how AI is helping him scale (without sacrificing quality), and what he wishes he had known earlier in his career. If you're looking for real-world insight from someone who's doing the work and getting results — this one's for you.

Takeaways you'll discover in the interview:

  • Why thinking like an advisor, not just a writer, can set you apart
  • How one small project led to a multi-company, multi-month engagement
  • A powerful reframe for “discovery calls” that adds value from the first conversation
  • The AI tool Jeff uses to streamline content creation — and how you can do it too
  • Why continual learning (especially with AI) is now non-negotiable for freelancers

Ready to become an in-demand B2B writer?

Master B2B Copywriter Steve Slaunwhite is getting ready to take a small group of writers through a 10-week LIVE training called
B2B Writing Apprentice

Whether you’re an aspiring writer who wants to break into a lucrative market or a working writer who wants to accelerate your career, Steve will give you the knowledge, skills, and tools you need to fast-track your way to becoming a highly skilled B2B copywriter.

Get all the details here.

(Are you a Circle of Success member? Your deal is even better! Check out your exclusive offer on your member page here.)

Click to Rate:
No ratings yet
Published: July 30, 2025

Guest, Add a Comment
Please Note: Your comments will be seen by all visitors.

You are commenting as a guest. If you’re an AWAI Member, Login to myAWAI for easier commenting, email alerts, and more!

(If you don’t yet have an AWAI Member account, you can create one for free.)


This name will appear next to your comment.


Your email is required but will not be displayed.


Text only. Your comment may be trimmed if it exceeds 500 characters.

Type the Shadowed Word
Too hard to read? See a new image | Listen to the letters


Hint: The letters above appear as shadows and spell a real word. If you have trouble reading it, you can use the links to view a new image or listen to the letters being spoken.

(*all fields required)