AWAI Member Spotlight
Claudia Cesarotti
Claudia Cesarotti, a former pet groomer of 30+ years, transitioned into a marketing role at the National Animal Supplement Council (NASC) after upskilling through AWAI’s writing and marketing programs. NASC is a non-profit trade association supporting companies that produce supplements for pets. In her new role as Marketing Specialist, Claudia handles content creation across email, newsletters, blogs, and social media — targeting both B2B and B2C audiences in the pet industry.
Claudia also runs a LinkedIn newsletter called "Sit, Stay, Succeed," where she shares marketing tips for pet-related businesses. Her journey from groomer to marketer was sparked by the physical demands of grooming and the realization that she needed a sustainable second career. She credits AWAI’s training, particularly the Circle of Success, for equipping her with the skills and confidence to land her current job — originally applying for a different position but making a bold LinkedIn outreach that led to the marketing role.
3 Key Takeaways:
- Upskilling Can Lead to New Careers: Claudia transitioned successfully from grooming to marketing by continuously learning through AWAI and other platforms, despite having no formal marketing background.
- Bold Moves Pay Off: A direct LinkedIn message to the NASC founder — even for a job she wasn’t fully qualified for—led to a new, better-suited role.
- Niche Expertise Matters: Claudia’s deep knowledge of the pet industry gave her a competitive edge in marketing roles targeting that specific niche.
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Claudia Cesarotti The Marketing Specialist had no marketing background and took I believe the "Effective Networker Program" by Ilise Benun The Marketing Mentor. She talked about her 30 years in the Pet Industry. Perhaps, she's hired by the National Animal Supplement Council by sending a direct message to the Founder on Linked In.
I use a basic Travel Research Specialist skill towards IIA that stands for Internal Intelligence Agency. Furthermore, I write Epics Poems for Entertainment Industry.
Guest (IIA) –