AWAI Member Spotlight
Claudia Cesarotti
Claudia Cesarotti, a former pet groomer of 30+ years, transitioned into a marketing role at the National Animal Supplement Council (NASC) after upskilling through AWAI’s writing and marketing programs. NASC is a non-profit trade association supporting companies that produce supplements for pets. In her new role as Marketing Specialist, Claudia handles content creation across email, newsletters, blogs, and social media — targeting both B2B and B2C audiences in the pet industry.
Claudia also runs a LinkedIn newsletter called "Sit, Stay, Succeed," where she shares marketing tips for pet-related businesses. Her journey from groomer to marketer was sparked by the physical demands of grooming and the realization that she needed a sustainable second career. She credits AWAI’s training, particularly the Circle of Success, for equipping her with the skills and confidence to land her current job — originally applying for a different position but making a bold LinkedIn outreach that led to the marketing role.
3 Key Takeaways:
- Upskilling Can Lead to New Careers: Claudia transitioned successfully from grooming to marketing by continuously learning through AWAI and other platforms, despite having no formal marketing background.
- Bold Moves Pay Off: A direct LinkedIn message to the NASC founder — even for a job she wasn’t fully qualified for—led to a new, better-suited role.
- Niche Expertise Matters: Claudia’s deep knowledge of the pet industry gave her a competitive edge in marketing roles targeting that specific niche.
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