40 Booming Niches for B2B Copywriters in 2024
By Tammy Powell

Despite the lingering aftereffects of the pandemic and the burden of inflation, there are many good things happening during these challenging times.

Changes in virtual technology will continue to impact how events like conferences, training, meeting communications, and sales calls take place for businesses and consumers.

Because of accelerated demand and “The Leap” that was made to online commerce and communications during the pandemic, businesses have increased the amount of content and copy they are producing.

Where the buyer’s journey used to require seven to 12 “touches,” that number has increased to 27 … exponentially increasing the demand for classic and new breakthrough marketing channels. That doesn’t show any signs of slowing down!

A variety of lead-generation and sales enablement materials — blog posts, emails, articles, case studies, white papers, video scripts, battlecards, one-sheets, slide decks, and more — are needed for each product a business sells.

In 2024, some key business trends are increased brand personalization, more customer-focused content marketing, increased spending on mobile-first initiatives, and an even greater emphasis on user experience.

Of course, the impact of AI will be felt throughout all industries. It’s expected that the technology will become more integrated into more industries and society at large as the year progresses.

All of which is great for copywriters everywhere. In fact, I think this increase in demand for online materials and sales support documents is part of the reason why I’m busier than ever as a B2B copywriter.

But regardless of everything else that’s happening, I also know clients find and hire me because I have a clearly defined niche, with specialized knowledge in their industry.

With all this in mind, I believe this is a great time for you to declare a niche and get started as a copywriter, too!

A Niche Sets You Apart as a B2B Copywriter

When I first started as a copywriter, I decided to follow the path of least resistance.

By that I mean I established instant credibility with potential clients by focusing on my education, knowledge, and experience. In other words, I chose a niche that suited my talents and interests.

Why is choosing a niche so important? Here are just a few of the reasons …

• In my experience, it’s easier to find clients — or to have potential clients find you — since many B2B marketers look for writers who understand their industry.
• There’s a ton of opportunity, with over 8 million B2B companies in North America alone.
• You can quickly develop a rapport and become the “go-to” writer with new clients. Thanks to your knowledge and ability to speak the same lingo and understand their needs, busy marketers are happy to delegate writing tasks to you.
• As a specialist, you can charge more than a generalist copywriter.
• You can work faster to get paid more per hour. Because of your background knowledge, you can save time on research.

Thanks to all these benefits, combined with the fact that working remotely on your own schedule is now more normalized in society than ever before, you can do very well for yourself as a B2B copywriter with a niche.

Do Clients Really Look for Copywriters with a Niche?

By searching online job postings, it’s easy to see that having a niche can benefit copywriters applying for certain jobs or assignments.

For example, here’s what one financial copywriting client listed for their ideal candidate …

Lastly, this writer will be a news junkie who keeps up with, and comments on, the latest developments in the industry. If you could talk for hours about robo-advisors, Roth accounts, and portfolio rebalancing, then you may be the writer we’re looking for!

Some of the qualifications or interests for other job postings included …

• interest in travel and a broad awareness of trends, for a travel writer.
• familiarity with scientific and medical research literature databases, for a health writer.
• hands-on knowledge and understanding of the role of communications in the church, for a Christian copywriter.

As you can see, if you have interest, experience, or familiarity with some of these topics, you might be the perfect writer for them!

Which Niches Hold the Most Opportunity for B2B Copywriters Right Now?

Based on research into what’s forecasted for the year, here are the top niches (in alphabetical order) I found that are expected to grow (based on 2023 data). These have excellent potential for copywriters to grow with them …

• 3D printing, rapid prototyping services, additive manufacturing
• Artificial intelligence (AI): Everything from chatbots to predictive data/personalized recommendations for customers as they shop
• Augmented reality and virtual reality
• Automotive
• Alternative health, including supplements
• Bioengineering
• Building and construction
• Cause marketing (corporate giving, social issues, diversity)
• CBD products
• Chemical
• Cryptocurrency
• Cybersecurity
• Delivery services
• Digital marketing
• E-commerce
• Education, including online and remote learning and private institutions
• Electric vehicles
• Electronics
• Entertainment, including streaming services, events, etc.
• Financial industry, including accounting, loans, mortgages, stocks, and more
• Food and wine
• Gaming
• Global supply chain, logistics, and transportation
• Health and wellness, including wearables, online fitness programs, organic living, specialty diets, in-home care, etc.
• Industrial machinery and manufacturing parts and equipment
• Internet of Things
• Job-related services such as online job marketplaces
• Mental health services, especially online resources and telemedicine
• Parenting and family
• Pet care, including food, toys, accessories, veterinary telemedicine, and more
• Personal protective equipment
• Pharmaceuticals
• Real estate
• Software as a service
• Self-improvement
• Solar power
• Technology/IT
• Telehealth services and platforms
• Travel
• Video marketing (video script writing)

How to Choose a Niche

While the growth of all these industries is very exciting, don’t worry if nothing on this list sparked inspiration …

There are plenty of other industries out there that could keep a copywriter busy for years to come. Maybe another industry will be a better fit for you.

So, how do you choose?

Try these steps:

1. Brainstorm. Make a list of ALL your previous education, training, experience, and interests.

This includes your professional career, but may also include hobbies and passions (for example, cooking, running a marathon) or life experiences (for example, living with a chronic health condition or raising a child with special needs).

2. Initial Research. Choose a few potential niches or industries from your list, and search for phrases such as …

• “[niche] companies”
• “[niche] videos”
• “[niche] trade publications”
• “[niche] white papers”
• “[niche] blog”
• “[niche] marketing association”

Your main goal here is to get an idea of the size of a given industry.

B2B copywriting expert Steve Slaunwhite recommends that a niche contain at least 200 fair-sized companies, and any niche where you have trouble easily finding at least 20 companies should be considered a red flag.

3. Deep Dive Research. Choose your top potential niche from your initial research, and look at websites, newsletters, case studies, and other publications to see which types of copy the businesses in that industry use.

Also, look for networking groups with other writers, marketers, businesses, and freelancers in that niche. Often, these groups are available on Facebook or LinkedIn.

You can also search sites like AWAI’s WritersWanted, Indeed, or LinkedIn for postings for copywriting positions. If there are a lot of postings for a particular niche, there’s a good chance that’s a profitable industry for writers (and who knows, maybe you’ll find your first copywriting job in the listings!).

Think of a Niche as a “Boost” When You’re Starting Out

As a new copywriter, it’s easy to worry about choosing a niche …

Maybe you’re worried about choosing the “wrong” niche. Or maybe you’re worried about feeling locked in or limiting yourself.

However, a niche doesn’t limit you. After more than five years in the pet and veterinary space, I still sometimes take on other types of projects. Most recently, that included emails for life coaches and web copy for an Arabic translation website.

Also remember that you can always change your mind later, as your copywriting career grows.

But for now, if you’re new to copywriting, I highly recommend choosing a niche to start with. In my own experience, a niche made it easier to get a foot in the door with new clients who appreciated my knowledge.

I hope you find that a niche brings new clients your way, too! If you’re interested in writing for this fun and lucrative market, in any one of these niches (or one that fits your experience and interests), you should go for it!