July 2016
Benefits that Sing and Soar
— in Five Simple Steps: Part 2
July 20, 2016 (06:28:36 am)
It's not enough to use benefits. You must connect benefits to your prospect's real emotions. In Clayton's words, your benefits must be “fully dimensionalized.”
Benefits that Sing and Soar — in Five Simple Steps: Part 1
July 19, 2016 (06:49:40 am)
Do you use “Faux Benefits” instead of real benefits in your promos? Clayton Makepeace shows how to avoid this success-killing mistake in five simple steps.
Make Your Product’s Benefits SPARKLE
July 18, 2016 (06:37:52 am)
Many copywriters don't understand this essential secret to copywriting success: Don't sell your product! Why? Let Clayton Makepeace tell you.
How to Choose a B2B Copywriting Niche
July 14, 2016 (06:47:42 am)
Casey Demchak has been a successful medical B2B copywriter for 16 years. His secret? It started with making the right choice.
Package Your Copywriting Services in 8 Simple Steps
July 07, 2016 (06:22:25 am)
If you don’t know how to price your services right, you'll sink into the pit of “desperation pricing.” Follow 8 steps to package your copy services.
Content Marketing: Capture Your Reader’s Attention
July 06, 2016 (06:56:41 am)
Content marketing continues its meteoric rise, but to succeed you must capture your reader’s attention. Use these three proven ways to do that.
Eight of the World’s Top B2B Copywriters — Who Are Never in the Same Place at the Same Time — Join Together to Show a Select Group the Shortcut to B2B Mastery
July 05, 2016 (10:35:42 am)
Learn B2B secrets from eight Master Copywriters and get the best B2B copywriting jobs in this virtual workshop.
