Pricing Guide for Web Copywriters

SEO Copywriting Fees (Search Engine Optimization)

• Optimizing a Page
  Re-write a client’s current web copy, so that it can be found by the search engines for a desired keyword or phrase.
  Fee Range: $100 - $400 per page
• Writing a Small Website
  Write a five to six-page website using SEO strategies.
  Fee Range: $1,500 - $3,500
• SEO Strategy and Training
  Help a client with keyphrase research, or train him how to optimize copy.
  Fee: $150-$500/hour
  Note: This is usually bundled in with the SEO copy, but doesn’t have to be.

Learn more about SEO Copywriting

PPC Fees (Pay-Per-Click)

• Single PPC Ads
  Write the ads that appear on a search engine’s results page under the “Sponsored Links” heading, based on the keyword research provided by your client.
  Fee Range: $25 - $250 per ad
• Full PPC Campaign
  Put together all of the creative for a PPC campaign including the keyword research, 10 different ads, a landing page, the welcome page, and a welcome email.
  Fee Range: $1,000 to $2500

• Pay-Per-Click Campaign Management Fees
  In addition to writing the creative for a PPC Campaign, you can elect to manage the entire process on an ongoing basis. This includes placing, managing, and continually testing the PPC ads, and then tweaking the copy as needed.

  Fee Range: 15% of PPC ad fees spent by the client, or $500 to $6000 per month

[Note: The range is large due to the number of potential campaigns. For example one client may have two PPC campaigns running, while another has 50 campaigns. Again, you’ll want to consider the value of your time.]

Learn more about writing Pay-Per-Click Campaigns

Landing Page Fees by Type

• Homepage
  This is the most important page of a website, and is often the most difficult to write.
  Fee Range: $450 to $4,500
• Information Page
  An “information” page contains good relevant content such as a “How To” articles, product reviews and any other information your prospect might need as part of the decision process. The goal of an information page is not to directly sell something, but to move the sales process forward in some way.
  Fee Range: $250 to $750
• Subscription Page
  Product description is minimal; the focus is more on the benefits the prospect will experience once they complete the transaction
  Fee Range: $450 to $4,500

• Sales Page
  A page that directly sells a product or service. These can range from a short product description page (similar to the ones you see on Amazon.com) to a full blown sales letter.
  Fee Range: $450 to $10,000

  Sales Page Fees Broken Down By Equivalent Length in Print:

  • One Page
    Fee Range: $450 - $1000
  • Two to Four Pages
    Fee Range: $1,200 - $2000
  • Six to 20 Pages
    Fee Range: $3,000 - $10,000

Learn more about writing Landing Pages

Email Fees

• Standalone Sales Email
  Similar to promos, these emails close the deal.
  Fee Range: $250 to $2000
• Newsletter/E-zine
  Articles and editorial for a online magazine.
  Fee Range: $150 to $750
• Articles
  Ranges by complexity of topic and client size – generally 400 to 1200 words.
  Fee Range: $75 to $300
• Regular E-letters
  A personal email from your client to his readers.
  Fee Range: $50 to $200 per email (usually priced by month.)

Learn more about Email Marketing