Inside AWAI Webinar and Q&A:
Write to Improve the World (And Make a Great Living Doing It!)
If you'd like to make a positive difference in the world … and still make great money as a writer … then the world of Cause Marketing may be just what you're looking for …
Cause marketing has been changing "business as usual" across the world, with public displays of corporate ethics growing louder and more noticeable. And for the companies involved in cause marketing, this translates to better profits, happier employees, and more sustainable businesses.
In this eye-opening session of Inside AWAI, cause-marketing expert Mindy McHorse joins AWAI Executive Director Katie Yeakle to walk you through the special requirements of writing for a successful cause marketing campaign during a time in our world when thousands of campaigns need the expertise of trained, persuasive writers.
As you follow along, you'll discover:
- The 10 most common types of cause marketing campaigns
- Why this is a terrific specialty for ANY copywriter
- Reasons your skills are in-demand by BOTH companies and nonprofits
- How to use the MORAL approach to write for a cause campaign
- Tips for creating your own Cause Swipe File
They also answered questions from participants live.
Access the Inside AWAI archives here.