Meet AWAI-Trained Writer:
Joanne McKay
| Location: | Raleigh-Durham-Chapel Hill, NC |
| Professions: | Copywriter, Researcher, Travel Writer |
| Specialties: | B-to-B, Health |
| Website: | www.capallmaracommunications.com |
Professional Background:
Hi! I’m Joanne, a Healthcare Communications Specialist for Healthcare, Life Sciences & Strategy-Led Organizations.
I specialize in research, writing and communications with 20+ years of experience translating complex information into clear, structured, audience-focused narratives.
I develop healthcare and life sciences case studies, customer stories, thought leadership content and white papers that demonstrate impact, outcomes and value.
My work sits at the intersection of qualitative research, narrative development and strategic communications.
I’m AWAI-trained in B2B, B2C, healthcare, professional services copywriting and ghostwriting, and I hold a PhD in History. This all strengthens my ability to craft persuasive, audience-driven messaging alongside my research and storytelling expertise.
Contact me to learn more at…
Email: joanne@capallmaracommunications.com
Website: https://www.capallmaracommunications.com
LinkedIn: https://www.linkedin.com/in/joannemckayphd
