Meet AWAI-Trained Writer:
Amy Merck
| Location: | Fayetteville, AR |
| Professions: | Copywriter, Researcher, Social Media Expert, SEO Expert, Grant Writer, Publicist |
| Specialties: | B-to-B, Web/Internet |
| Website: | amymerck.com |
Professional Background:
Started working at my local town newspaper when I was 15. Received bachelor of journalism from University of Missouri. Newspaper reporter for 5 years, then 15 years doing communications strategy and writing for Walmart -- including for internal corporate magazine, technology, HR, store communications, executive communications, and internal corporate communications. I've also worked in technology communications for Tyson Foods.
I specialize in strategy planning for messaging, content, audience, and channel. My freelance work has been focused primarily in retail, including web copy for a sales analytics company, a variety of materials for a SaaS start-up, and press releases for local companies.
I am also taking specialized training in SEO, social media and content marketing. I plan to use my communications strategy background to benefit companies through optimizing their content for search, voice, and overall web presence.
