Meet AWAI-Trained Writer:
Catherine Ledger
| Location: | North Pole, AK |
| Professions: | Copywriter |
| Specialties: | Financial |
| Website: | catherinepledger.com |
Catherine Ledger has completed the following verification and training to the satisfaction of AWAI’s Board of Advisors, with expertise in:
Catherine Ledger is AWAI Verified™. The AWAI Verified™ seal indicates that a copywriter has …
- Studied AWAI’s world-class The Accelerated Program for Six-Figure Copywriting, which covers the fundamentals of persuasive direct-response copy.
- Passed AWAI’s robust test and demonstrated an understanding of copywriting principles and best practices.
Catherine Ledger has earned the AWAI Verified™ Online Ad Copywriter Badge. The AWAI Verified™ Online Ad Copywriter Badge indicates that a copywriter has learned to write small, 50 to 100-word ads meant to grab reader’s attention by arousing curiosity and interest so he or she “takes action”.
Catherine Ledger has earned the AWAI Verified™ Editorial and Content Marketing Copywriter Badge. The AWAI Verified™ Editorial and Content Marketing Copywriter Badge indicates that a copywriter has learned to write “news” stories that quietly promote client products, help with search rankings, and serve as an informational “landing page” when readers click from such ad platforms as Facebook, Google, and other ad networks.
Catherine Ledger has earned the AWAI Verified™ Email Copywriter Badge. The AWAI Verified™ Email Copywriter Badge indicates that a copywriter has learned to write short one to two page personal “notes” — stick letters that reaffirm a reader’s decision to buy … emails that encourage my reader to click to a sales letter … and more.
Catherine Ledger has earned the AWAI Verified™ Lead-Gen Copywriter Badge. The AWAI Verified™ Lead-Gen Copywriter Badge indicates that a copywriter has learned to write landing pages where the reader is encouraged to submit his or her name and email address in exchange for something of value.
Professional Background:
AWAI Professional Development Courses:
The Accelerated Program for Six-Figure Copywriting, Online Ad Copywriter, and Editorial/Content Marketing Copywriter.
2019 Bootcamp
Additional Professional Courses:
Yoast Academy Certified in: SEO for Beginners.
Makepeace Intensive for Financial Copywriting
Background Realtor 1978-1992, 2011-2014
Trained under Tom Hopkins in Residential Sales
John M. Peckham III in Commercial Sales
Learned specialized marketing and sales skills.
Real Estate: Property Management & Default Mortgage Property Preservation
Educational Background:
Studied Psychology 2000-2015 My studies in Psychology trained me to evaluate ideas with careful observation and strict analysis while developing extensive research skills.
