Meet AWAI-Trained Writer:
Andy Craddock
| Location: | Tullahoma, TN |
| Professions: | Copywriter, Researcher, Travel Writer |
| Specialties: | B-to-B, Catalog, Christian, Financial, Fundraising, Health, Self-Help, Web/Internet |
Andy Craddock has completed the following verification and training to the satisfaction of AWAI’s Board of Advisors, with expertise in:
Andy Craddock is AWAI Verified™. The AWAI Verified™ seal indicates that a copywriter has …
- Studied AWAI’s world-class The Accelerated Program for Six-Figure Copywriting, which covers the fundamentals of persuasive direct-response copy.
- Passed AWAI’s robust test and demonstrated an understanding of copywriting principles and best practices.
Andy Craddock has earned the AWAI Verified™ Online Ad Copywriter Badge. The AWAI Verified™ Online Ad Copywriter Badge indicates that a copywriter has learned to write small, 50 to 100-word ads meant to grab reader’s attention by arousing curiosity and interest so he or she “takes action”.
Andy Craddock has earned the AWAI Verified™ Editorial and Content Marketing Copywriter Badge. The AWAI Verified™ Editorial and Content Marketing Copywriter Badge indicates that a copywriter has learned to write “news” stories that quietly promote client products, help with search rankings, and serve as an informational “landing page” when readers click from such ad platforms as Facebook, Google, and other ad networks.
Andy Craddock has earned the AWAI Verified™ Email Copywriter Badge. The AWAI Verified™ Email Copywriter Badge indicates that a copywriter has learned to write short one to two page personal “notes” — stick letters that reaffirm a reader’s decision to buy … emails that encourage my reader to click to a sales letter … and more.
Andy Craddock has earned the AWAI Verified™ Funnel Copywriter Badge. The AWAI Verified™ Funnel Copywriter Badge indicates that a copywriter has learned to write a series of emails and letters that get hot prospects to buy… and buyers to buy more.
Andy Craddock has earned the AWAI Verified™ Lead-Gen Copywriter Badge. The AWAI Verified™ Lead-Gen Copywriter Badge indicates that a copywriter has learned to write landing pages where the reader is encouraged to submit his or her name and email address in exchange for something of value.
Andy Craddock has earned the AWAI Verified™ Video Script Copywriter Badge. The AWAI Verified™ Video Script Copywriter Badge indicates that a copywriter has learned to write short, fun two to three minute “intro or informational” videos.
Professional Background:
In 1997 I created tennesseetourist.com - an online tourist information magazine. Tourist information was published continuously from 1997 until 2015. Illness and family obligations forced us to discontinue publication of the e zine.
Copywriting, as a profession, does not require the travel and weekends away covering events in Tennessee.
I have received AWAI Verification as a Copywriter, Online Ad Copywriter, Editorial/Content Marketing Copywriter, Email Copywriter, Lead-Gen Copywriter, Funnel Copywriter, and Video Script Copywriter. I am working on SEO Copywriter Verification as well as Social Media Copywriter Verification.
