Meet AWAI-Trained Writer:
Thomas Blake
| Location: | Chicago, IL |
| Professions: | Copywriter |
| Specialties: | B-to-B, Health |
Thomas Blake has completed the following verification and training to the satisfaction of AWAI’s Board of Advisors, with expertise in:
Thomas Blake is AWAI Verified™. The AWAI Verified™ seal indicates that a copywriter has …
- Studied AWAI’s world-class The Accelerated Program for Six-Figure Copywriting, which covers the fundamentals of persuasive direct-response copy.
- Passed AWAI’s robust test and demonstrated an understanding of copywriting principles and best practices.
Thomas Blake has earned the AWAI Verified™ Online Ad Copywriter Badge. The AWAI Verified™ Online Ad Copywriter Badge indicates that a copywriter has learned to write small, 50 to 100-word ads meant to grab reader’s attention by arousing curiosity and interest so he or she “takes action”.
Thomas Blake has earned the AWAI Verified™ Editorial and Content Marketing Copywriter Badge. The AWAI Verified™ Editorial and Content Marketing Copywriter Badge indicates that a copywriter has learned to write “news” stories that quietly promote client products, help with search rankings, and serve as an informational “landing page” when readers click from such ad platforms as Facebook, Google, and other ad networks.
Thomas Blake has earned the AWAI Verified™ Email Copywriter Badge. The AWAI Verified™ Email Copywriter Badge indicates that a copywriter has learned to write short one to two page personal “notes” — stick letters that reaffirm a reader’s decision to buy … emails that encourage my reader to click to a sales letter … and more.
Thomas Blake has earned the AWAI Verified™ Funnel Copywriter Badge. The AWAI Verified™ Funnel Copywriter Badge indicates that a copywriter has learned to write a series of emails and letters that get hot prospects to buy… and buyers to buy more.
Thomas Blake has earned the AWAI Verified™ Lead-Gen Copywriter Badge. The AWAI Verified™ Lead-Gen Copywriter Badge indicates that a copywriter has learned to write landing pages where the reader is encouraged to submit his or her name and email address in exchange for something of value.
Thomas Blake has earned the AWAI Verified™ SEO Copywriter Badge. The AWAI Verified™ SEO Copywriter Badge indicates that a copywriter has learned to write copy that helps their client reach to the top of search results by placing the right words and phrases in the right parts of content pieces and web pages.
Thomas Blake has earned the AWAI Verified™ Social Media Copywriter Badge. The AWAI Verified™ Social Media Copywriter Badge indicates that a copywriter has learned to write copy that helps their clients promote marketing campaigns and company image through social media posts that engage and inform readers.
Thomas Blake has earned the AWAI Verified™ Video Script Copywriter Badge. The AWAI Verified™ Video Script Copywriter Badge indicates that a copywriter has learned to write short, fun two to three minute “intro or informational” videos.
Professional Background:
Currently working as an X-ray technologist in a busy Northwest Suburban hospital in Chicago.
Budgets, image quality, ease of use, and space constraints are the primary issues that concern Radiology managers in charge of purchasing capital xray equipment.
Sales campaigns must demonstrate that the equipment can meet these strict demands if a purchase is going to be made.
As an imaging technologist, I know what features and benefits to target in a good direct sales letter, SEO copy and content marketing and editorial campaign.
