Meet AWAI-Trained Writer:

Professional Background:

I'm Irene Scott, a former Bridge Designer/Civil Engineer, turned Professional Copywriter.

I work with 2 niches.

After 21 years engineering is in my blood, so my first niche is:

Niche 1: engineers, architects, builders, tradespeople and manufacturers. I position these clients so they can compete against the "big boys." I speak their language and transform the complex into simple. I create web copy, LinkedIn Profiles, case studies, company flyers and tender submissions.

Niche 2: transformational clients - health coaches, business coaches, life coaches, nutrition coaches, speakers, authors, physio, chiro - people that transform their clients lives. I use my structured thinking, processes and systems to help these clients get clarity on their ideal client, create their message and promote them through direct response sales letters and emails.

I'm excited that copywriting combines my love of research, analysis and structure with my passion to tell people's stories.