Meet AWAI-Trained Writer:

Professional Background:

Versatile B2B and B2C marketing communications copywriter with a background in advertising and sales promotion for ad agencies; marketing, multimedia, design and interactive companies; Fortune 500 companies, and small businesses across a wide range of industries: applesauce to autoclaves . . . banks to baked beans . . . cat treats to colleges. More than 20 years as an ad agency copywriter, working for Young & Rubicam and BBDO as well as smaller firms.

My work includes sales promotion (theming, naming, POP, sweepstakes, incentive programs, sales literature, newsletters, custom publications, case histories); print ads; taglines; direct response marketing (sales letters, lead generation letters, postcards, direct mail packages, self-mailers); broadcast and film scripts; websites; web content; interactive marketing (email, landing pages, etc.); proposals and presentations.