Meet AWAI-Trained Writer:
Kay Adkins
| Location: | Mountain View, AR |
| Professions: | Copywriter, SEO Expert, Grant Writer |
| Specialties: | Christian, Self-Help, Web/Internet |
| Website: | www.kayscopy.com |
Kay Adkins has completed the following verification and training to the satisfaction of AWAI’s Board of Advisors, with expertise in:
Kay Adkins is AWAI Verified™. The AWAI Verified™ seal indicates that a copywriter has …
- Studied AWAI’s world-class The Accelerated Program for Six-Figure Copywriting, which covers the fundamentals of persuasive direct-response copy.
- Passed AWAI’s robust test and demonstrated an understanding of copywriting principles and best practices.
Kay Adkins has earned the AWAI Verified™ Online Ad Copywriter Badge. The AWAI Verified™ Online Ad Copywriter Badge indicates that a copywriter has learned to write small, 50 to 100-word ads meant to grab reader’s attention by arousing curiosity and interest so he or she “takes action”.
Kay Adkins has earned the AWAI Verified™ Editorial and Content Marketing Copywriter Badge. The AWAI Verified™ Editorial and Content Marketing Copywriter Badge indicates that a copywriter has learned to write “news” stories that quietly promote client products, help with search rankings, and serve as an informational “landing page” when readers click from such ad platforms as Facebook, Google, and other ad networks.
Kay Adkins has earned the AWAI Verified™ Email Copywriter Badge. The AWAI Verified™ Email Copywriter Badge indicates that a copywriter has learned to write short one to two page personal “notes” — stick letters that reaffirm a reader’s decision to buy … emails that encourage my reader to click to a sales letter … and more.
Kay Adkins has earned the AWAI Verified™ Funnel Copywriter Badge. The AWAI Verified™ Funnel Copywriter Badge indicates that a copywriter has learned to write a series of emails and letters that get hot prospects to buy… and buyers to buy more.
Kay Adkins has earned the AWAI Verified™ Lead-Gen Copywriter Badge. The AWAI Verified™ Lead-Gen Copywriter Badge indicates that a copywriter has learned to write landing pages where the reader is encouraged to submit his or her name and email address in exchange for something of value.
Kay Adkins has earned the AWAI Verified™ SEO Copywriter Badge. The AWAI Verified™ SEO Copywriter Badge indicates that a copywriter has learned to write copy that helps their client reach to the top of search results by placing the right words and phrases in the right parts of content pieces and web pages.
Kay Adkins has earned the AWAI Verified™ Social Media Copywriter Badge. The AWAI Verified™ Social Media Copywriter Badge indicates that a copywriter has learned to write copy that helps their clients promote marketing campaigns and company image through social media posts that engage and inform readers.
Kay Adkins has earned the AWAI Verified™ Video Script Copywriter Badge. The AWAI Verified™ Video Script Copywriter Badge indicates that a copywriter has learned to write short, fun two to three minute “intro or informational” videos.
Professional Background:
Writing has been a big part of my professional life, and is now my full-time pursuit. My experience includes:
Eighteen years of professional writing experience-
AWAI verified for Direct Response writing, SEO, Editorial Content, Video Sales Letters.
Author of "I'm Not Your Kid: A Christian's Guide to a Healthy Stepfamily" (Baker Books, 2004).
Over 100 feature articles for faith-based publications.
In higher education: grants, fliers, brochures, newsletters, reports, articles, resume editing.
In ministry: Sunday school curriculum, newsletters, fliers, brochures, announcements and press releases.
In corporate: Training manuals, reports
Devotional writing for personal blog.
Employment background:
Dir. of Career Services at Ozarka College, Melbourne, AR, 2011-2017
Dir. of Children's and Family Ministry at First Baptist Church, Mtn View, AR.
Payroll Manager at Minyard Food Stores, Carrollton, TX 1990-1997
Education:
MA in Communication
MS Academic Advising
BBA in Accounting
