Meet AWAI-Trained Writer:
Robin Borchelt
| Location: | Seattle, WA |
| Professions: | Copywriter, Researcher, Resume Writer, Travel Writer, Publicist, Desktop Marketer |
| Specialties: | B-to-B, Catalog, Financial, Fundraising, Health, Self-Help, Web/Internet |
| Website: | www.borcheltcommunications.com |
Robin Borchelt has completed the following verification and training to the satisfaction of AWAI’s Board of Advisors, with expertise in:
Robin Borchelt is AWAI Verified™. The AWAI Verified™ seal indicates that a copywriter has …
- Studied AWAI’s world-class The Accelerated Program for Six-Figure Copywriting, which covers the fundamentals of persuasive direct-response copy.
- Passed AWAI’s robust test and demonstrated an understanding of copywriting principles and best practices.
Robin Borchelt has earned the AWAI Verified™ Online Ad Copywriter Badge. The AWAI Verified™ Online Ad Copywriter Badge indicates that a copywriter has learned to write small, 50 to 100-word ads meant to grab reader’s attention by arousing curiosity and interest so he or she “takes action”.
Robin Borchelt has earned the AWAI Verified™ Editorial and Content Marketing Copywriter Badge. The AWAI Verified™ Editorial and Content Marketing Copywriter Badge indicates that a copywriter has learned to write “news” stories that quietly promote client products, help with search rankings, and serve as an informational “landing page” when readers click from such ad platforms as Facebook, Google, and other ad networks.
Robin Borchelt has earned the AWAI Verified™ Email Copywriter Badge. The AWAI Verified™ Email Copywriter Badge indicates that a copywriter has learned to write short one to two page personal “notes” — stick letters that reaffirm a reader’s decision to buy … emails that encourage my reader to click to a sales letter … and more.
Robin Borchelt has earned the AWAI Verified™ Lead-Gen Copywriter Badge. The AWAI Verified™ Lead-Gen Copywriter Badge indicates that a copywriter has learned to write landing pages where the reader is encouraged to submit his or her name and email address in exchange for something of value.
Robin Borchelt has earned the AWAI Verified™ Video Script Copywriter Badge. The AWAI Verified™ Video Script Copywriter Badge indicates that a copywriter has learned to write short, fun two to three minute “intro or informational” videos.
Professional Background:
Extensive successful experience in the foodservice industry as national director of sales, now writing for the foodservice industry.
Specialties include:
* sales and marketing message development and strategy execution
* copywriting
* website development
* landing pages
* social media monitoring
* blogging
* proofreading and editing
* web analysis
* content strategies
* product information brochures
* white papers
