Meet AWAI-Trained Writer:
Cara Flett
| Location: | Oakville, ON |
| Professions: | Copywriter |
| Specialties: | B-to-B, Web/Internet |
Cara Flett has completed the following verification and training to the satisfaction of AWAI’s Board of Advisors, with expertise in:
Cara Flett is AWAI Verified™. The AWAI Verified™ seal indicates that a copywriter has …
- Studied AWAI’s world-class The Accelerated Program for Six-Figure Copywriting, which covers the fundamentals of persuasive direct-response copy.
- Passed AWAI’s robust test and demonstrated an understanding of copywriting principles and best practices.
Cara Flett has earned the AWAI Verified™ Online Ad Copywriter Badge. The AWAI Verified™ Online Ad Copywriter Badge indicates that a copywriter has learned to write small, 50 to 100-word ads meant to grab reader’s attention by arousing curiosity and interest so he or she “takes action”.
Cara Flett has earned the AWAI Verified™ Editorial and Content Marketing Copywriter Badge. The AWAI Verified™ Editorial and Content Marketing Copywriter Badge indicates that a copywriter has learned to write “news” stories that quietly promote client products, help with search rankings, and serve as an informational “landing page” when readers click from such ad platforms as Facebook, Google, and other ad networks.
Professional Background:
I started my career as an English and Math teacher. Five years later, I joined the corporate world.
As a corporate trainer of soft and technical skills, I discovered the power of writing. In particular, I discovered how far being a good writer could take me.
In 10 years I demonstrated my ability to write everything -- and was in great demand because I did!
Courseware, marketing email info-blasts, high-pot (high potential) employee case studies, sell sheets, sales letter templates, in-house policy, departmental newsletters, special reports and job descriptions are only a few of the materials I wrote.
After this much in-the-trenches professional writing experience, becoming a copywriter wasn't even a stretch. It turns out, I'd been writing copy all along ...
… I just didn't know it.
I know it now and have written for paying clients since 2016.
