Meet AWAI-Trained Writer:
Richard Bierut
| Location: | Palm Coast, FL |
| Professions: | Copywriter, SEO Expert, Desktop Marketer |
| Specialties: | B-to-B, Web/Internet |
| Website: | SalesMediaSolutions.com |
Richard Bierut has completed the following verification and training to the satisfaction of AWAI’s Board of Advisors, with expertise in:
Richard Bierut has earned the AWAI Verified™ Online Ad Copywriter Badge. The AWAI Verified™ Online Ad Copywriter Badge indicates that a copywriter has learned to write small, 50 to 100-word ads meant to grab reader’s attention by arousing curiosity and interest so he or she “takes action”.
Richard Bierut has earned the AWAI Verified™ Editorial and Content Marketing Copywriter Badge. The AWAI Verified™ Editorial and Content Marketing Copywriter Badge indicates that a copywriter has learned to write “news” stories that quietly promote client products, help with search rankings, and serve as an informational “landing page” when readers click from such ad platforms as Facebook, Google, and other ad networks.
Richard Bierut has earned the AWAI Verified™ Email Copywriter Badge. The AWAI Verified™ Email Copywriter Badge indicates that a copywriter has learned to write short one to two page personal “notes” — stick letters that reaffirm a reader’s decision to buy … emails that encourage my reader to click to a sales letter … and more.
Richard Bierut has earned the AWAI Verified™ Lead-Gen Copywriter Badge. The AWAI Verified™ Lead-Gen Copywriter Badge indicates that a copywriter has learned to write landing pages where the reader is encouraged to submit his or her name and email address in exchange for something of value.
Professional Background:
Extensive experience in sales, marketing and business development. Focus in the international B2B marketplace with an emphasis on product development manufacturing, and engineering. Majority of the work in the international automotive industry. My experience provides me with the insight to understand the clients needs, or help them define their needs. I look at the writing and consulting process as a way to guide the client and reach a successful outcome.
As the business development process evolves to a more online experience, a companies website becomes the first impression of who they are. Getting the attention of the right individual is key to moving the process forward. Here, easy to understand content can be critical. Website content is an area that I focus on.
In addition to my membership with AWAI, I am also a member of the Society of Automotive Engineers (SAE). Like AWAI,SAE is the premier organization for education and training in the automotive industry.
