Meet AWAI-Trained Writer:

Michael Roach

Michael Roach

Location: Calgary, Alberta, Canada
Professions: Copywriter
Specialties: B-to-B, Web/Internet

Professional Background:

I'm not your typical copywriter. I'm also an engineer. I have a Bachelor of Engineering (B.Eng) in Engineering Physics and I've led a successful career as an aircraft structural engineer, working for major companies around the world, such as Lockheed Martin.

When you market to engineers and other busy professionals that buy tehcnical products or services, I don't just understand your target audience... I AM your target audience.

Combine that background with my training and experience as a direct-response copywriter... and you can count on me having a very good idea what constitutes good, professional, persuasive and compelling copy for business professionals.

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