“Turning Words into New Customers™”

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Services: Primarily B2B – Direct response letters, Business letters, brochures, booklets, Web copy (landing pages, home pages, product pages, emails), flyers, post cards, space ads.

Specialties: I’m a B2B and small business copywriter who helps businesses grow by successfully reaching their target market with the right marketing message.

Clients Served: VisionCrest Consulting, WorldVentures Travel, Valpak, Midwest IP, Pill Free Vitamins, Midwest Pest Control, Financial advisors, Mission Creative (web content), Atlantispa, Chiropractors, Hamilton IP Law, Lawnscapers

Fees: Fee ranges for some common projects:

• Web Pages

  $400 up to 500 words
  $700 501 – 1000 words
  $1000 1001 to 1500 words
  $1250 1501 to 2000 words

• Email promotions

  $300-$350 Up to 350 words
  $400-$800 400 – 800 words

• Sales Letter

  $400 first page;$300
  each additional page

• Brochures

  $350-$450 2 page brochure, 8 ½ X 11
  $450-$600 8 ½ X 14

• Direct Mail Package Lead Generation
  $2000-$4000/4-8 pgs

• Order

  $2000-$5000+ up to 16 pages, Lift Note, Order device, Teaser
  Note: Longer packages will be a greater charge.

• Flyers:

  $300 per page
  Design not included. Copywriter’s rough included. If design is added, charge will be $50.00 per hour with one hour minimum.

Comps: I provide copywriter’s roughs and only basic graphic design.

Payment Schedule: ½ of project total to start, with balance due on submitting final draft.

Lead Time: Depends on the scope of the project and my current schedule. It could be 2 days to 3 weeks.

Background: I’ve been freelancing since 2006, and full-time since 2007. I’ve studied many AWAI courses – including Online Copywriting (Usborne), SEO copywriting (Lloyd-Martin), B2B (Slaunwhite), Writing for the Internet (Forde), and Catalog copy (Gordon-Lewis). I’m also a member of both the Circle of Success and Founder’s Circle.

I’ve studied small business marketing and copywriting materials from Clayton Makepeace, including the Ultimate Desktop Copy Coach, Steal These Secrets Vols. 1&2, and others.

Prior to copywriting, I was in practice as a chiropractor, but suffered from injuries and can no longer practice.

Awards, Books, Articles written: I have 6 articles available on Ezinearticles.com. I have also been included as an author in the e-books: “Magic of Sales and Marketing Revealed” and “Hidden Secrets for Sales and Marketing”.

Samples: Samples are available at www.copycopia.com

References /Testimonials:

"I always thought my marketing material was pretty good so I couldn't understand why it wasn't generating more calls. Kevin solved that problem. Kevin has a real talent for producing clear, concise and market-focused copy that captures people's interest. Once they become interested, they want to know more. That means I actually get the opportunity to talk with them about their goals and how my services can be of value to them. Now I know my material is good – because it's getting results!"

Christine Nitz
CEO, VisionCrest Consulting
Milan, IL

Kevin is helping us develop letters for prospects and it's been so nice working with him. He has a lot of ideas and is so knowledgeable about how to get your message across. If you need help with any type of marketing materials you should talk with him.

Robert & Collette Lilly
Valpak of the Quad Cities

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