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The Deepest Human Desire – Dale Carnegie’s “Copywriting Secret”
May 18, 2009 (11:47:59 am)
AWAI Staff Writer Guillermo Rubio adapts four of Dale Carnegie’s strategies from “How to Win Friends & Influence People” to writing copy.
From “I Can’t” to “I Can!” – 5 Easy Ways to Gain Confidence As an Aspiring Copywriter
April 13, 2009 (06:24:35 am)
No doubt, starting out as a copywriter can be downright frightening. The good news is, you can calm these fears down, and become a competent, confident copywriter in no time flat. Just follow one (or more!) of these five confidence boosters.
How to “Achieve the Impossible” by Putting the Pain/Pleasure Principle to Work for You
March 27, 2009 (07:01:01 pm)
You can achieve the seemingly “impossible.” You just have to tap into your personal power. Personal development guru Tony Robbins says one of the major keys to tapping into your personal power is understanding the concept of pain and pleasure.
Lights, Camera, Action! Get Paid to Write Short Video Scripts
February 09, 2009 (08:54:13 am)
Online video marketing is one of the fastest-growing copywriting niches today. Learn AWAI member Phil LeMaster’s six tips for writing video scripts that produce results for your clients.
How to Find a Copywriting Mentor
December 15, 2008 (08:10:50 am)
Krista Jones was able to quit her job and become a freelance copywriter by getting herself a mentor. Learn how you too can benefit from a mentor.
The Most Important Copywriting Habit of All
December 09, 2008 (08:11:51 am)
Cassandra Lee describes how a daily writing routine contributes to her copywriting success.
Get It Done Already! How to Write Your Very First Sales Letter
December 08, 2008 (08:12:36 am)
Penny Thomas used the sales letter assignment from AWAI’s Accelerated Six-Figure Copywriting program as a sample of her work, and landed her first paid assignment.
How to Write an Exciting Interview
October 10, 2008 (10:00:26 am)
AWAI Staff Writer, Guillermo Rubio, meets up with Michael Masterson in the neighborhood cigar bar and discovers exactly how to write a great interview.
Copywriting's Biggest Challenge
July 10, 2008 (05:14:37 pm)
When readers start knowing where the copy is going … they tend to dismiss it - tune it out …
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