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How Writers Can Earn Up to $300 an Hour Telling Stories Picture for a moment… You’re looking for a water filtration system for your kitchen. Just the right one. After all, they’re an expensive investment, often $500-plus. Some sit under the sink and need to be hooked up… Some sit on top of the counter but take up valuable space… Some filter certain things out, and others use a different type of filtration system to protect you against other contaminants. Because this is costly and will be used daily, you want to make the best choice. So, you do your research. You look at the features of each type of system. How it works. What it protects you from. Which doctor or professional endorses it. Eventually, you’ve narrowed your options down to two brands. But how do you decide?