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AI and Your Copywriting Future Is AI something copywriters really need to worry about? Well… Just as the internet revolutionized the industry and opened up a world of new opportunities for writers — from blogging and web copy to digital marketing and social media...AI is poised to do the same thing.
B2B Writers: 4 Ways to Use ChatGPT as a Tool (Not a Crutch.) ChatGPT didn’t write this article. That’s important. Because as a B2B writer, you should never surrender control of your work to an AI. That’s akin to a home improvement contractor handing over the renovation plans to a drill, saying, “Take it from here.” AI is a powerful writing tool that can help you in a myriad of ways. But if you treat it like an app to delegate critical tasks to, your work won’t reach the level of excellence that B2B clients expect. So, how do you use ChatGPT as a tool and not a crutch? Here are four practical ways.
Monday Morning Jumpstart: Truth About Most Clients In today’s Monday Morning Jumpstart, AWAI Director of Training, Jade Trueblood, and AWAI Learning Chief, Pam Foster shares one big truth she’s discovered over the years…