News
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The Writer’s Life
- When to Use AI Versus When to Just Write It Yourself Copywriters should use AI for execution tasks like research, drafting, and brainstorming, but reserve strategy and judgment, such as finding the big idea, choosing the angle, and shaping the message for themselves to produce better copy.
- Use This “Secret” to Get Great Copy from AI on Your First Try Rebecca Matter explains that the fastest way to get better results from AI isn’t writing perfect prompts, but simply showing it three to five great examples so it can learn the pattern and match the style.