News
- LAST CHANCE: Save $200 on Writers Club Membership Save 80% on our exclusive writers club membership—and receive $363 in bonus writing career launching resources—if you join today.
- ENDING TODAY: Your $500 in AWAI Credits There’s not a lot of time. We want to make sure you saw the $500 in AWAI credits you have access to through our Build Your Own Money-Making Website Incentive Plan.
- Valerie Halmrast Article Wins AWAI’s “Get Published–Get Paid” LABS Workshop Congratulations to Valerie Halmrast, who wrote a winning article in our training program for new freelance writers — AWAI’s “Get Published–Get Paid” LABS Workshop. This program is for aspiring professional freelance writers learning the ropes of effective content through AWAI.

The Writer’s Life
- Being a Copywriter is like Riding a Wild ’n’ Crazy Roller Coaster... Tiara Cole shares three lessons that she hopes will help you face your fears — and stay on your ride toward a successful copywriting career...
- Why Every New Copywriter Should Build a Money-Making Website Andrew Murray shares two good reasons why every new copywriter should build a money-making website.

Article Search

How to Write Catalog Copy So a Client Wants to “Buy” You
By Will Newman
November 18, 2008 (12:02:03 pm)

Will Newman demonstrates how to turn run-of-the-mill feature/simple-benefit catalog copy into “must-have” copy.

Discover the names and websites of 30 top mailers in the catalog industry.

Catalog copywriting expert, Jay White, reveals what sets catalog copy apart from regular copy.

Will Newman fills you in on 4 secrets of writing compelling copy for one of the most lucrative niches in direct marketing.