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The Magic Formula Behind All Great Sales Letters
June 20, 2016 (06:02:28 am)
As a copywriter, it’s critical you know the magic formula behind all great sales letters.
The Big Idea is Hidden in This 5-Point Checklist
May 02, 2016 (06:39:30 am)
Answering these five questions will not only work magic on your copy but also help you uncover the Big Idea.
7 Key Principles for Writing Riveting Reactivation Letters
March 28, 2005 (02:16:21 pm)
Sandy Franks gives you strategies for writing better reactivation letters.
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