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The Magic of False Logic
August 13, 2012 (06:31:01 am)
Bob Bly details one of the strongest copywriting tricks a writer can use to win over their prospects.
The 6 Key Differences Between Business-to-Business and Consumer Marketing
June 07, 2012 (10:29:38 am)
Bob Bly explains some major differences between consumer and corporate buyers, and why your sales message needs to be tailored to these differences.
5 Modern Myths of B2B Marketing
August 15, 2011 (05:38:53 am)
Bob Bly discusses five common myths of b2b marketing, why they are myths, and what they mean for your business.
Writing Great Copy: Where Do You Start?
February 21, 2011 (05:35:50 am)
Bob Bly discusses writing great copy and gives tips on where to start.
Show Your Warts: An Honest Way to Make a Buck
November 15, 2004 (04:25:48 pm)
Bob Bly shows how honestly addressing a product's limitations can turn into more sales.
Why Clients Rewrite Your Copy (and How to Handle It)
April 14, 2003 (04:15:38 pm)
Bob Bly provides tips on how to work with clients who rewrite your copy.
Proven Formula for Writing Winning E-Mail Sales Letters
November 19, 2001 (10:08:44 am)
Bob Bly details his formula for writing successful sales letters for email campaigns.
