Bootcamp 2026 Speaker Spotlight: Russ Henneberry

How to Use AI to Find Your Next Writing Client … and Know Exactly What to Say

Take the Dread Out of Prospecting … and Get a Ready-to-Use AI Skill to Help You Find and Approach Potential Clients!

There's one part of being a freelance writer that almost everybody dreads …

Finding clients!

You can be a terrific writer.

You can have all the skills businesses need.

But unless you're connecting with prospective clients and giving them a reason to hire you, you're not going to make much money!

And for many writers, that's when the questions come:

Who should I approach?

Where do I find them?

What do I say?

How do I get their attention?

Those are exactly the questions digital marketing expert Russ Henneberry will help you answer — using AI!

In this hands-on session, Russ will show you how to use AI to:

  • Identify your ideal prospective clients … so you can focus your efforts on businesses that are a good fit for your writing services.
  • Narrow down your prospect list to the businesses most worth approaching … so you're spending your time pursuing potential clients who actually need the services you offer.
  • Create effective cold outreach messages … that introduce your services, communicate your value, and give prospective clients a reason to respond.

And here's the BEST part …

Russ won't just SHOW you how to use AI to find prospective clients.

He's going to GIVE you an actual AI Prospecting Tool he’s developed that you can use in your own writing business!

It's a reusable AI Skill designed to help you identify your ideal customers … and create cold outreach messages you can use to start conversations with potential clients.

So the next time you sit down to look for a writing assignment, you won't have to start from scratch.

You'll have Russ's AI Skill to help you figure out WHO to approach … and WHAT to say …

A valuable tool you can keep using long after Bootcamp is over!

See the full lineup for AWAI's 2026 Copywriting Bootcamp and lock in your spot at today's lowest pricing here.

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Published: October 30, 2026

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