Special Edition of Inside AWAI:
How to Use AI the “Right” Way … Talk to Clients About It … and Create an AI Policy for Your Writing Business
Friday, July 11, 11:00 a.m. ET
Attendance Is Free!
(Access Details Below)
AI is here … and it’s not going away!
And if you’re a working copywriter — or hoping to be — you’re going to face questions about it …
From your clients …
From your peers.
Even from within yourself:
- How should I be using it?
- What’s okay — and what’s not?
- Do I need to disclose to my clients that I’m using AI? And if so, which aspects should I share?
- What about my client’s customers?
- How do I explain my AI policy to clients without losing trust or credibility?
This (and a lot more) is exactly what we’re going to cover in this special Inside AWAI session all about …
⇒ the responsible and professional way to use AI in your writing business.
- We’ll also explore some of the “gray areas” — like how much AI-generated input is too much … what needs to be disclosed … and how to avoid unintentionally violating a client’s trust or terms.
- We’ll talk about how to protect client confidentiality when using AI tools — and what you should never paste into ChatGPT or other platforms.
- You’ll learn how to speak confidently about AI to clients — so you can guide the conversation and position yourself as a trustworthy expert, even when they don’t fully understand it themselves …
Plus, we’ll open the floor to your questions, so you’ll leave this event feeling informed, confident, and ready.
And because this event is so timely and crucial …
Attendance is 100% free …
All you need to do is follow the access instructions below.
You’ll Hear from Four Working Experts … Each with a Unique Perspective
Guillermo Rubio — Copywriter and early AI pioneer who’s helped guide AWAI’s own AI strategy from the earliest days.
He’ll share ethical best practices and smart ways to use AI as a writing assistant — without compromising originality or trust.
Paul Hollingshead — Longtime copywriting pro now learning and experimenting with AI tools in his own process.
He’ll reveal how he’s approaching AI as a craftsman, plus the surprising ways it’s helping him think and write more clearly.
Steve Slaunwhite — B2B copywriter and author who works directly with high-end clients, where there’s an extra level of sensitivity about how AI is used.
He’ll share his unique experience as a B2B writer and walk you through how to write your own AI Policy Statement — so you can confidently explain to clients how you use AI, where you don’t, and why.
Heather Robson — Managing Editor of Digital Copywriter and working copywriter.
She’ll delve into the ways you can use AI to support your writing business from finding prospects to building proposals … from audience research to interviewing subject matter experts, including yourself!
Your host and part of the conversation is none other than AWAI President Rebecca Matter …
Who’s been digging in and experimenting with AI from a “business ethics” point of view and will share what she’s discovered.
All the access details are below.
This Session Is a MUST-ATTEND if …
- you’re just starting to explore AI and want to use it professionally and ethically …
- you’re unsure what’s okay to do with AI when it comes to client work …
- you want to position yourself as a modern writer who knows how to use it the right way …
- you want to understand any and all objections clients may (or may not) have concerning your use of AI …
- you want clarity on whether it’s okay to share private client data with ChatGPT and other AI programs …
- you want to build trust with clients — and show them you take AI seriously …
- and so much more!
It’s a fact in this “new era” of copywriting:
Your clients want copywriters who are AI-savvy …
But who also know where “the line” is — when it’s okay to use AI … and when it’s not.
⇒ This special edition of Inside AWAI will give you exactly what you need to know!
But that’s not all:
Bonus Gift for Attendees!
Not only will you get the crucial AI knowledge and information you need, but …
You’ll also get a free AI Policy template …
Based on Steve’s own structure — that you can customize and use in your writing business right away!
It’s the perfect tool to help you build trust, set boundaries, and clearly explain how you use AI with clients.
And it’s …
Yours FREE … just for attending!
Save the Date — Event Details
- DATE: Friday, July 11
- TIME: 11:00 a.m. ET
- COST: 100% Free
Access Instructions
To join the online event (a Zoom meeting):
- Click Here to join the meeting from a PC, MAC, iOS, or Android.
-
Allow the Zoom launcher to open on your computer.
Here is a tutorial on how to join a Zoom meeting.
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- Choose the option to connect by phone or computer.
If ONLY listening by Phone:
Call-in toll number (US/Canada):
US: +1-646-876-9923 or +1-669-900-6833 or +1-408-638-0968
Meeting ID: 831 3920 4497
International numbers available: https://zoom.us/u/dJeGq7t9e
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If you’re a copywriter in today’s world, this is a conversation you can’t afford to miss!
We’ll See You Friday!
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