Make $10,000 a Month
Selling E-books
Before the Internet, there was a niche in mail order marketing that involved selling books on how to get rich in mail order, the audience primarily composed of business opportunity seekers.
Now the Internet has created an equivalent market of people who want to get rich on the Internet, and an equivalent niche: selling e-books on how to make money writing and selling e-books.
Most of these e-books are specifically on how to make money on the Internet, and deal with various aspects of selling information online. A few are on more general marketing and selling topics. Hardly any deal with subjects outside of business and business opportunities.
The business model works as follows: You write an e-book on a topic of interest to your potential buyers (Internet millionaire wannabes) and format it as a downloadable PDF file.
Next, you write a long, powerful sales letter to sell the e-book and post it on the Web as a microsite. Unlike conventional websites, which have a lot of buttons and clicking options, the only thing you can do on a microsite for a single e-book is read the sales copy and, if interested, order the product.
(E-books are typically covered by a 30-day money back guarantee. Even though the product can't be "returned," anyone who says they are dissatisfied gets a refund.)
Finally, you drive traffic to the e-book site through a variety of promotional methods, including ads and articles in other people's e-zines, announcements in your own e-zine, banner advertising, co-registrations, cost per acquisition (CPA) deals, making affiliate deals with other online marketers, and sending emails to your house file (renting a traditional mailing list does not typically work for e-book offers because of the high cost).
An "affiliate deal" involves arranging with another online marketer to sell your e-book to his audience in exchange for a cut of the revenue ranging from 30% to 50%. "Affiliates are my most successful method of selling e-books," says best-selling author Joe Vitale. Vitale recommends searching the Internet for online marketers who sell other people's products on their site.
"Recruiting people who buy your e-book and love it is the best way to get affiliates," says Fred Gleek, an online information marketer. Include a section in every e-book explaining how the buyer can become an affiliate and sell your e-book to his audience.
"With a new e-book, your own list represents the absolute best way to sell a whole lot of e-books really, really fast," says e-book author Jim Edwards, "People who have bought from you before are highly likely to buy again."
Edwards makes a handsome living writing and selling e-books; he has sold 5,000 copies of various e-book titles ranging from $29 to $49 over the last 12 months. Keep in mind that the manufacturing and shipping costs for e-books is zero, which is what makes them such an attractive, profitable information product.
"I have two e-books that each generate $10,000 to $12,000 gross each per month," says Edwards. "Another does $3,000 per month in sales, and two others generate $1,200 per month each. One e-book sold $43,000 in 30 days."
What topics works best? "Topics that address an urgent need that the prospect is aware of, and that you can market to pre-formed Internet groups of prospects," says e-book author David Garfinkel. "These groups are usually composed of e-tine subscribers and affinity groups that spend a lot of time on a single website or discussion groups that allow production promotion." He says that e-books on marketing and big-ticket consumer item topics (e.g., how to negotiate the best price for a car, or how to buy or sell your house) work well.
And what won't sell in the e-book marketplace? "Informative, even valuable topics around which there is no pressing need most of the time," says Garfinkel.
He recently advised another online marketer not to go forward with a planned e-book for junior executives on how to sell their ideas to others. The reason? He couldn't find an interested community on the Web of junior managers that have spent money on career-improving topics. "Also, except in rare situations, most junior managers don't feel urgency about selling their ideas to others," David notes.
Bob Bly’s Ultimate Guide to E-Book Writing Success
Bob Bly shows you exactly how to build a six-figure passive income in under two years writing, publishing and selling your own e-Books. It’s the easiest, fastest, surest way to earn six figures.
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