Makepeace Mastermind Alliance: How to Write No-Nonsense “Tough Guy Copy”
There’s a no-nonsense approach to copywriting that’s not often used. Clayton calls it “tough guy copy” … gritty but not insulting.
There are three lovable jerks who’ve perfected this arrogant style … Dan Kennedy, Dan Rosenthal, and the late Gary Halbert. Their copy sends a subliminal message to the prospect that says, ‘I’m not doing this for me — I’m doing this for you.’
In this week’s Marketing Minute video, Clayton explains more about how this tactic works …
If you are part of Clayton’s Mastermind Alliance, this video is waiting for you on your myAWAI Member Page.
Not part of his Makepeace Mastermind Alliance yet? Click here to join!
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The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter
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