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News
- Get Paid BIG to Write Content Businesses Need NOW Every now and then, a fundamental shift happens in the world of copywriting, bringing with it an opportunity that has the potential to change your career trajectory forever … and as we’ve been talking about for the last week, we’re in the middle of one of those shifts RIGHT NOW with AI optimization (AIO). This emerging field is opening the doors for writers in brand-new ways …
- LAST CHANCE Before the New Year At midnight tonight — just a few hours from now — your opportunity to grab our first-ever AIO training program ends. This is your chance to start 2026 with a brand-new, in-demand skill — one that even beginners can use to land premium projects (while competition is still low).
- 2026 Circle of Success Annual In-Person Workshop with Ted Capshaw Spend 2 days “in the room” with Ted Capshaw, Katie Yeakle, Rebecca Matter and other experts dedicated to your success this coming February in Austin, Texas … for a highly personalized experience … focused on YOU and what you need to make 2026 your most successful year as a writer yet.
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The Writer’s Life
- When to Use AI Versus When to Just Write It Yourself Copywriters should use AI for execution tasks like research, drafting, and brainstorming, but reserve strategy and judgment, such as finding the big idea, choosing the angle, and shaping the message for themselves to produce better copy.
- Use This “Secret” to Get Great Copy from AI on Your First Try Rebecca Matter explains that the fastest way to get better results from AI isn’t writing perfect prompts, but simply showing it three to five great examples so it can learn the pattern and match the style.
- My Favorite AI Writing Prompt Rebecca Matter shows you a simple AI-powered prompt that helps you instantly improve your copy by staying focused on what your reader wants to know next, instead of what you feel like saying.
