February 2011

Thirteen Ways, Courtesy of Copywriting Legend Eugene Schwartz, to Increase Your Reader's Desire

John Wood share how copywriters can increase their reader’s desire, including thirteen ways courtesy of copywriting legend Eugene Schwartz.

Writing Great Copy: Where Do You Start?

Bob Bly discusses writing great copy and gives tips on where to start.

Copywriting Royalties: How to Get Them

Roy Furr shares how copywriters can earn copywriting royalties.