Quick Tip:
Speaking a Common Lingo With Copywriters

“I’d like the eyebrow in bold, much smaller than the main head but big enough to be obvious.”

What gives here? It sounds like the person talking to you has mistaken you for a hair stylist. But no. He’s a copywriter trying to explain something he has in mind for the design of the sales piece he wrote.

An eyebrow is a mini-headline that precedes the main headline. It can be a very effective addition to the headline … if written and formatted correctly. And getting it formatted correctly depends on clear communication between the copywriter and the designer … which can be difficult.

Fact is, although copywriters have a lingo all their own, it’s easy to learn. And when you learn it, you’ll be able to work with every copywriter more efficiently and effectively … and profitably.

To make your learning (and earning) faster, we’ve provided a glossary of copywriting terms on our website.

Access is free to all readers.

The AWAI Method™

The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter

The AWAI Method™ combines the most up-to-date strategies, insights, and teaching methods with the tried-and-true copywriting fundamentals so you can take on ANY project — not just sales letters. Learn More »

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Published: November 29, 2007

2 Responses to “Quick Tip: Speaking a Common Lingo With Copywriters”

  1. Could you provide a glossary of other terms, such as 'magalog', 'bookalog', JV partner, and so forth? It would help with understanding the course materials.


  2. Great idea Juliet! Yes, we can add those terms to this list--

    Barbra Hume-AWAI

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