October 2013

How to Stake Your Claim as a Copywriter

Steve Roller gives 3 tips for copywriters just getting started: have a two year horizon, develop a sense of individualism, and commit to yourself to make it work.

Simplicity of Diction: Copywriting Tip #2

Use straightforward, easy to understand, and conversational language. If you can master the simplicity of diction, your copy will be much stronger!

One Big Idea: Copywriting Tip #1

What’s the cardinal rule of copywriting? Stick with one big idea. One idea, that plays on one emotion, and has one key benefit.

Free Course from American Writers & Artists: “Secrets for Creating Red-Hot Sales Copy in No Time Flat” With Clayton Makepeace

Free course from American Writers & Artists: “Secrets for Creating Red-Hot Sales Copy in No Time Flat” with Clayton Makepeace. Registration is absolutely free but enrollment CLOSES on Thursday, October 10th

What Google’s Hummingbird Update Means For AWAI Copywriters

Learn more about Google’s Hummingbird search algorithm update, and what it means for you as both a copywriter and a consumer!